Whitney Port designs official apron 46th Pillsbury Bake-Off®

| June 24, 2013 | 1 Comment

Whitney Port designs official apron 46th Pillsbury Bake-Off®, the iconic Pillsbury Bake-Off® Contest has partnered with fashion designer Whitney Port to whip up a modern look for the nation’s premiere cooking competition. Port created the official contest apron  – the ultimate combination of fashion and function – to be worn by the 100 finalists vying for the Bake-Off® Contest $1 million grand prize.

Whitney Port designs official apron 46th Pillsbury Bake-Off®

The finalists will compete in style at the contest finals this November 10 – 12, 2013 at Aria Resort & Casino in Las Vegas. Other contest sponsors include The J.M. Smucker Company, GE Appliances and Green Giant.

“Like fashion and design, which are my creative outlets, many people express their creativity through cooking,” said Port. “I’m honored and excited to partner with the Bake-Off® Contest to celebrate the top 100 home cooks who channeled their creative juices to develop such unique and original recipes.”

Whitney Port designs official apron 46th Pillsbury Bake-Off®

Pillsbury fans were given the opportunity to help inspire this year’s official contest apron design. Fans pinned their favorite images to Pillsbury’s Pinterest page, creating a fan-inspired mood board for Port. The end result? A winning look that combined Port’s personal fashion sense with the artistic visions of Pillsbury fans from across the country.

“The Bake-Off® Contest celebrates creativity and originality, both of which boldly come across in Whitney’s apron design,” said Shera Balgobin, Pillsbury Bake-Off® Contest Manager. “Her fresh take on the classic apron will ensure the contest’s 100 finalists are cooking in style.”

About Whitney Port
Whitney Port began her career on the MTV reality-hit show, “The Hills,” and in 2008 launched her own spin-off, “The City”. During that time she also launched her own fashion line, Whitney Eve. Eclectic yet flirty,  Whitney Eve  is a contemporary women’s collection featuring an array of silhouettes from feminine convertible party dresses to charming menswear inspired bodies that are complimented with alluring colors and exclusive custom prints.  Growing up in Los Angeles and having lived in Manhattan, Port blends the laid-back vibe of California style with the sophistication and edge of New York City life.

Whitney Eve has expanded to the accessories field as Whitney launched jewelry line Bits & Bobs by Whitney Eve in 2012. Made from mixed metals and vintage chains, hard punk edge is fused with quirky ladylike charm resulting in an array of keepsakes.

Whitney Eve is sold at select boutiques nation-wide as well as retailers internationally.

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Category: Accessories, Brand, fashion, Food & Wine

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