Wheres Wally art exhibition Harbour City Hong Kong

| July 24, 2015 | 1 Comment

Harbour City has collaborated with the Hong Kong Tourism Board and car maker MINI for the month-long event, celebrating Wally’s first steps on Asian soil since the elusive adventurer was created by British artist and illustrator Martin Handford in 1987. On the Ocean Terminal Forecourt, Wally will emerge from the classic picture books and into the real world. During a search for his missing shoe, Wally, together with 47 other Wallies from the Land of Wallies, somehow stumbled into reality. The scene is curated with gigantic Wally books at the forecourt, where visitors can sit down and relax.

The event will also see priceless original Where’s Wally art work go on display for the very first time in addition to activities and memorabilia, and also coincides with the release of Harbour City’s marketing campaign, carried out via Twitter’s new live video streaming app Periscope. As the first Hong Kong brand to release a campaign of this kind via the new platform, Harbour City can now use a live broadcast of the tour to share Hong Kong sites and Wally sightings in one of Asias, and indeed the world’s, most recognizable cities.

Wheres Wally art exhibition Harbour City Hong Kong

Wheres Wally art exhibition Harbour City Hong Kong

Commenting on the new venture, Karen Tam, Assistant General Manager, Promotions & Marketing, Harbour City Estates Limited said, “Periscope is the next big thing for our campaigns on Twitter. As Hong Kong’s largest shopping destination and a leader in social media marketing, we’re excited to be the first corporate brand in Hong Kong to engage with our visitors on Periscope.

Wheres Wally art exhibition Harbour City Hong Kong

To commemorate Wally’s first ever visit to Asia, the Hong Kong Tourism Board is also rolling out the red carpet, or should that be, the red and white striped carpet? Hong Kong Tourism Board has taken Wally on a tour to the Harbour City, Peak, Repulse Bay and on the Star Ferry, as part of the great globetrotter’s exciting Hong Kong expedition. Moreover, Harbour City has invited special guest Ms. Miriam Yeung to attend the press event of Where’s Wally? Art Exhibition.

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Category: Events, lifestyle

About the Author ()

I'm Bernie ‚Äča roaming writer, London is home but my writing arm initially extended to a few great locations in Euopre. Now I fill my pages on A Beauty Feature with articles on lifestyle, beauty and travel. Originally my writing started as a way to stay in touch with friends & family but it soon grew and now I have readers who I consider my extended friends & family all over the world.

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