VOLOOM introduces Rootie The Rootlifter for everyday volume

| October 25, 2017 | 0 Comments

VOLOOM, the heated iron company that revolutionized the hair industry with its patented Hair Volumizing Iron, has returned with its latest innovation, Rootie The Rootlifter, the smallest volumizing iron in the collection.

 VOLOOM Rootie provides everyday volume for all hair lengths and types.  It is also the perfect choice for finer, thinner or shorter hair. With ceramic coated plates and a ¾ inch design, Rootie creates little pockets of volume close to the roots without leaving a clear texture in the hair, for natural-looking lift. And as a heated volumizing iron, Rootie heat-locks the volume into your hair, helping your volume last for days!

VOLOOM introduces Rootie The Rootlifter for everyday volume

VOLOOM introduces Rootie The Rootlifter for everyday volume

Rootie uses VOLOOM’s patented beveled “platforms” that create hidden volumizing structure in the under layers of the hair at the roots, lifting the top layers up and away from the scalp. By lifting and separating individual hairs, Rootie creates salon-style fullness in just minutes!

Additionally, Rootie adds natural volume to your hair without the use of heavy products that weigh down your hair.  By giving hair volume that lasts for days without mousses, gels or sprays, Rootie eliminates the need for over washing and over styling hair.

Real, natural-looking volume is just moments away with VOLOOM Rootie The Rootlifter. Rootie retails for $99.99 and will be available in October 2017 on both voloom.com and amazon.com.

Shampoo Less Often & Hair Still Looks Volumized

You will also find that you need to shampoo, color, and heat-style your hair less often with VOLOOM, causing less damage to your hair. With VOLOOM, you’ll easily go extra days between shampoos because your hair is never flat! That’s why, over time, your hair should actually get healthier with VOLOOM! And VOLOOM is an anti-aging miracle. It takes years off your appearance by lifting hair up and away from your scalp and face.
Use VOLOOM any time you want to add lush, full, lasting volume to your hair. After shampooing and styling, after a workout, or before an evening out. VOLOOM ends bed-head, hat-head and gym-head. By fluffing up flat spots, getting rid of cowlicks creating a more flattering, full silhouette. Use VOLOOM to add grip and holding power to updos or add height and a finished look to ponytail styles. Huge volume that lasts. Isn’t that what everyone wants?

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Category: beauty, hair

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