Tag: brands

Chinese shoppers are seeking unique experiences

| June 20, 2014 | 1 Comment
Chinese shoppers are seeking unique experiences

Chinese shoppers are seeking unique experiences, “Chinese shoppers are becoming more sophisticated and are no longer just interested in brands but, instead, are seeking unique experiences,” says Chris Cabot, president of Value Retail China. The company hosted a round table event, in 2013 ‘Meet the Experience Hunters’, at ITLM Asia in Shanghai in which Chris was one of […]

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DKNY – a Fashion Brand Personality

| June 25, 2013 | 0 Comments
DKNY – a Fashion Brand Personality

DKNY – a Fashion Brand Personality. Brands are rapidly transitioning from the rigid campaign-based model of advertising (one-way communication via traditional channels), toward embracing (or at least learning to) – the power of Social Media. This ‘means of interaction’ has created new opportunities for brand-related, but consumer-driven online interactions to take place.  A fashion label of […]

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Cosmoprof North America announces BEAUTIQUE

| April 24, 2013 | 3 Comments
Cosmoprof North America announces BEAUTIQUE

Cosmoprof North America (CPNA) announces BEAUTIQUE, an exciting new sampling concept that will be unveiled at the show this July. Curated boxes featuring sample-sized beauty products delivered monthly to subscribers is one of today’s hottest trends with many online retailers offering variations on this concept. Cosmoprof North America is the first trade exhibition to bring […]

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