PERRIER® announces collaboration with Takashi Murakami

| October 1, 2020 | 0 Comments

PERRIER® Carbonated Mineral Water, announces PERRIER x MURAKAMI, a new, vibrant collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER®.

In October 2020, premium Limited-Edition PERRIER® screen-printed glass bottles featuring original artwork by Takashi Murakami will be launched around the world. In early 2021, the full PERRIER® Original range will be released in the colors and motifs of Murakami and sold at retailers nationwide.

Murakami is the latest artist to have fun restyling the iconic and vibrant brand. The PERRIER x MURAKAMI collaboration continues the long-standing creative relationship between PERRIER® and great artists.

PERRIER® announces collaboration with Takashi Murakami

PERRIER® announces collaboration with Takashi Murakami

Over its 150-year history, the brand has collaborated with some of the world’s most influential artists, including Andy Warhol, Salvador Dalí, Bernard Villemot, Raymond Savignac, Carlu and Jean-Gabriel Domergue, all of whom created trailblazing posters and artworks for the brand.

Murakami’s signature smiling flowers will bring an extra pop of color and joy to the iconic green PERRIER® bottles, in screen-printed glass formats. Some bottles will also feature Murakami’s most beloved characters, Kaikai and Kiki, who will also appear alongside PERRIER® in a 30-second animated film, produced with Murakami. Additional product formats, including cans, will launch in early 2021.

Murakami is considered one of the most important Japanese artists of our generation, and even, Japan’s superstar artist. Drawing from traditional Japanese paintings, sci-fi, anime, and the global art market, Murakami creates paintings, sculptures and films populated by repeated motifs and mutating characters of his own creation.

His wide-ranging work embodies an intersection of pop culture, history, and fine art, merging the commercial and fine art realms and flattening the distinction between high and low culture.

PERRIER® announces collaboration with Takashi Murakami

While he is most popularly associated with the smiling flower motif and bright, playful imagery, Murakami’s wider body of work often engages with challenging, serious themes, communicated through a highly intricate and multi-layered pictorial language.

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Category: Brand, Food & Wine

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