One Direction debut fragrance ‘Our Moment’

| September 5, 2013 | 2 Comments

One Direction debut fragrance ‘Our Moment’, the development of the band’s first fragrance for their fans has been a year in the making with the guys involved in every step of the process from the creation of the scent to the design of the stunning bottle and its packaging.

With their two globe conquering albums, ‘Up All Night’ and ‘Take Me Home’, One Direction – Niall, Louis, Harry, Liam and Zayn – have established themselves as the world’s biggest band. Their debut fragrance Our Moment is both inspired by and dedicated to their fans. The band worked closely with fragrance experts Firmenich to choose their favourite scents, ultimately creating a vibrant and playful fruity floral fragrance reflecting the essence of One Direction.

100ml Bottle and Carton (1)

One Direction debut fragrance ‘Our Moment’

Harry Styles comments: “It’s been a long and exciting process and we’re really proud to have made a One Direction fragrance’. Liam Payne adds: ‘We love the idea behind a fragrance as you mix individual scents to create something so much better!’ Niall Horan finishes by saying: ‘I’ve tested it on my family and they love it – and we can’t wait to show it to our fans across the world.”


One Direction debut fragrance ‘Our Moment’

Faye Langworthy, Fragrance License Manager for Modest! comments: ‘Fragrances are such an important part of any girls beauty regime that the band immersed themselves in the entire creative process to ensure the final product was of the highest quality and truly reflective of both them and their fans. We are all extremely proud of Our Moment and look forward to creating a blockbuster launch with all of our partners.”

CEO Corrodo Brondi  CBBeauty (International distributor of Our Moment), comments: “All the fans of One Direction across the world will love the idea of  using this fragrance, not only because of the high quality of the product  but becaue their favourite band was ver yinvovled in the creative processs.”

CEO Nayan Thakrar, Eden Parfums says: “The band challenged us to meet their vision of excellence, it’s our pleasure to now present you with Our Moment.”

The sparkling, juicy and feminine fragrance is made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and redcurrants, combined with the delicacy of jasmine petals, and frangipani with the dry woody tones of musk and patchouli leave an enticing and playful scent on the skin.


Pink Grapefruit, Wild Berries, Redcurrants


Jasmine Petals, Fresh Freesia, Frangipani


Creamy Musk, Sheer Woods, White Patchouli

The beautifully ornate glass bottle compliments the refreshing scent of OUR MOMENT and adds a touch of sophistication to any occasion. The bottle’s intricate crown lid is feminine and sleek and houses a stunning mesh ‘pink flower’ that hints to its floral notes.  As well as the fragrance, fans will also be able to purchase other products in the OUR MOMENT range, a Body Lotion and Shower Gel. Gift sets will be available in time for the Holiday season, making the perfect present.

OUR MOMENT is available in: Eau de Parfum Spray 30ml $49 , Eau de Parfum Spray 50ml $59 , Eau de Parfum Spray 100ml $79, Shower Gel 150ml $20, Body Lotion 150ml $29.  OUR MOMENT will be launching exclusively at Myers from 26th August , available at other retailers  from 3rd October 2013.

Category: beauty, fragrance

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 New York Beauty Correspondent since 2011

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