Neutrogena® Naturals – gentle, naturally derived skincare

| July 29, 2013 | 1 Comment

Take any of the Neutrogena® Naturals in your hand, flip the product over and you will see how transparent when they say ‘Naturals.’  The left side is a list of ingredients, the right side the source of those ingredients, also they will state the range of ‘Natural’ in each product that can vary from 86% naturally derived ingredients to 100%.


Neutrogena® Naturals – gentle, naturally derived skincare

Neutrogena® Naturals – gentle, naturally derived skincare

The collection has four well thought through products Neutrogena® Naturals Purifying Fresh Cleaning + Makeup Remover,  Neutrogena® Naturals Purifying Pore Scrub, Neutrogena® Naturals Face and Body Bar and Neutrogena® Naturals Lip Balm. They are an ecologically friendly skincare product line that harness the power of naturally derived ingredients and bionutrients to deliver safe and effective results. They embrace the heritage of the core brand and upholds the promise of “gentle, effective and clinically-proven” while fulfilling consumer desires for efficacious naturally derived products.

Neutrogena® Naturals – gentle, naturally derived skincare

What Australian women want. The flourishing natural skincare market is vast, is one of the fastest growing markets in the personal care industry i. Despite the availability of natural skincare solutions, however, there is still unmet consumer need. According to a recent survey i i, 71% of Australian women use natural products in their household yet only 35% choose to use natural facial skincare ii. Of these women, over 60% said they had concerns around the affordability of their product and over 40% said it is still hard for them to know what is genuinely natural. Scientists have long turned to nature to extract ingredients from the earth to improve our health and appearance but in Australia, there is still a belief amongst traditional users that a natural product will not work as effectively as products they have conventionally used.

Transparently Natural. Addressing these concerns with a fresh approach, Neutrogena® collaborated with an integrated panel of specialists and dermatologists to develop naturally-inspired products with great aesthetics and efficacious formulas. Working with experts the brand focused on developing a line that could fully leverage the benefits of its natural ingredients.

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Category: beauty, retail, skincare

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 New York Beauty Correspondent since 2011

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