MAC Waterproof Brow Collection Summer 2014

| June 18, 2014 | 1 Comment

A new collection of products elevates the brow in waterproof formulas that are sweat-proof, smudge-free and humidity-resistant. Waterproof Brow Set grooms, defines and strokes brows into shape, naturally shading to create subtle or dramatic looks in seven new hues. The long-wearing, waterproof Fluidline Brow Gelcreme fills, lengthens and shapes in rich brunette, soft taupe and golden brown. Finish the look with Zoom Waterfast Lash, Splashproof Lash or False Lashes Waterproof and your brows are gorgeous to go.

MAC Waterproof Brow Collection Summer 2014

MAC Waterproof Pro Longwear Waterproof Brow Set

• Clear Clear
• Emphatically Blonde Soft muted beige-taupe
• Toasted Blonde Dirty blonde
• Red Chestnut Gold brown with gold shimmer
• Quiet Brunette Muted mid-tone grey brown
• Bold Brunette Muted blackish brown
• Brown Ebony Asphalt black

MAC Fluidline Brow Gelcreme

• Redhead Muted golden brown
• Dirty Blonde Soft taupe brown
• Deep Dark Brunette Rich brunette

Availability: May 22, 2014 at all M•A•C locations, 1.800.588.0070 and International May 2014 at all M•A•C locations, 1.800.588.0070 and

MAC Waterproof Brow Collection Summer 2014

M•A•C was established in Toronto when makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfill their professional needs. M•A•C was homegrown in Canada – literally. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers: fellow makeup artists, models, photographers…then came stylists and editors. With every colour, and every magazine credit, word-of-mouth popularity grew. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto.

MAC Waterproof Brow Collection Summer 2014

It was staffed with professional makeup artists, an industry innovation. Package-wise, it stood out too: it was chic utility. Everything came in black pots rather than compacts. One of the most popular new offerings was an intense matte red lipstick that was used on a photo shoot with a New York cabaret star named Madonna, later photographed wearing a M•A•C T-shirt, the revolution was on. While other major makeup brands were predominantly skincare companies, M•A•C chose instead to establish itself as the ultimate colour authority.

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Category: beauty, Brand

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 New York Beauty Correspondent since 2011

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