Katy Perry flutters her Eylure false lash collection

| March 25, 2013 | 0 Comments

Katy Perry flutters her Eylure false lash collection. I find that Katy Perry is not just a versatile singer shes charming, interviews really well with a bubbly personality. As she is one of those fabulous looking celebrities it’s no wonder she can really select her product endorsements to fit her image.

Katy Perry flutters her Eylure false lash collection
With those stunning eyes Katy Perry has her own line of eye lashes by Eylure, the award-winning beauty innovators, Eylure, always working together with Perry to present the Katy Perry by Eylure false lash collection.
Sweetie Pie
Known for her fashionable and unique personal style, Katy Perry is expanded her exclusive beauty portfolio and in 2012 launch her first false lash collection, Perry supervised every aspect of her signature lash range, the line continues to grow with new fashion trends.
Katy Perry by Eylure lashes are a direct extension of Katy’s style and will  provide fans with the perfect blend of sweet and sexy! “I have worn Eylure lashes all the way through my tours and really loved them,” said Katy. “When it came to having a range of my own, I wanted everyone to have a great experience with my lashes. As they have such an amazing history and great quality, Eylure was really the best choice for me to work with.”
The six-time Grammy nominee was also hands-on in the design of the packaging. Having an affinity with vintage-flair, she used this inspiration when commissioning the pack design for Katy Perry by Eylure, complete with pastel coloring, a 40’s-style ice cream parlor logo and clear differentiation between styles.
The packs were specifically designed to showcase the beautiful and wearable lashes, educate the lash consumer and make the process of lash application easier than ever. Since their conception in 1947, Eylure has remained at the forefront of creation and innovation in an exciting and ever-changing market, producing gorgeous original lashes that have been worn by iconic beauties like Sophia Loren, Elizabeth Taylor, Ingrid Bergman and Marlene Dietrich.
Today Eylure continues to be the choice of the A-list performer, professional make-up artist and quality conscious consumer alike. “We’re really excited to be working with Katy Perry as her natural style and  personality are a fantastic fit for the brand,” says Simon Zussman, Managing Director, Eylure.
 “As a false lash lover herself, Katy had a very clear idea of what she wanted to achieve and was involved in every step of the design process. We were keen to create a range of lashes that were a direct extension of her own personal style whilst also retaining Eylure’s position as innovators in the lash market. We are very pleased with the results.”
Katy Perry by Eylure is available at ULTA stores and online at www.ulta.com Katy Perry flutters her Eylure false lash collection

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Category: beauty, Icons, Makeup, makeup artists, retail

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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