JOHN VARVATOS Platinum Edition Men’s Fragrance

| April 16, 2013 | 1 Comment
John Varvatos ,Platinum Edition Men’s Fragrance  is the master of modern rock ‘n’ roll style, together with fragrance partner Elizabeth Arden, is proud to announce the launch of the new premiere men’s fragrance, John Varvatos Platinum Edition. The new limited edition Platinum Edition fragrance unites rock n’ roll sensibility and old world craftsmanship with modern innovation, adding a sleek edge to the eclectic John Varvatos Collection Fragrances.
The newest edition to the John Varvatos fragrance portfolio, Platinum Edition celebrates the John Varvatos Collection heritage and embraces the rock n’ roll influence that is reminiscent of the brand and the man who wears it. Exuding creativity, electricity and edginess, the John VarvatosFragrance Collection offers a series of signature scents that compliment a modern lifestyle. Much like a wardrobe, each Collection Fragrance represents a different sensibility to suit the wearer’s attitude, mood or circumstance.
John Varvatos Platinum Edition Fragrance_silo

The iconic Platinum Edition fragrance bottle has been reinterpreted with a bold, platinum finish. Branding is at the forefront as the bottle features a dog tag decorated with Varvatos’ four distinctive rock ‘n’ roll hallmarks: a square with the company’s initials: a circle containing a crown that alludes to exceptionally fine design that’s fit for rock royalty; the quintessential shield with a guitar that stands for the brand’s renowned rock ‘n’ roll sensibility; and “est. ’00,” celebrating the date of the company’s founding.

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Category: beauty, fashion, fragrance, Mens

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 New York Beauty Correspondent since 2011

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  1. Tom says:

    I haven’t tried this one yet, so far I’m addicted to Varvatos Vintage. This Varvatos Platinum edition reminds me somehow another “platinum” edition of very popular fragrance, The One Platinum by Dolce & Gabbana. There must be some trend somewhere, “Gold” editions are no longer popular 🙂

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