Combat Hyperpigmentation with Dermalogica PowerBright TRx™

| August 19, 2014 | 4 Comments

Dermalogica PowerBright TRx™ is keeping pace with consumer demand for powerful brightening products to offset hyperpigmentation and dark spots caused by UV damage, age and hormones, Dermalogica introduces new PowerBrightTRx™, a potent trio of skin-brighteners, which incorporate the newest technologies to produce more even, luminous skin tone. Be sure to speak to your Dermalogica Therapist and per-order this new range which launches in November 2014, as limited stock will see high demand in Australia.

Combat Hyperpigmentation with Dermalogica PowerBright TRx™

Dermalogica PowerBright TRx™

Consumer interest in skin brightening products that combat hyperpigmentation, help maintain an even coloration and minimize the long-term effects of the sun continue to be a trend on the rise.

Hyperpigmentation is typically common in skin past the age of 40. Current studies reveal that uneven skin tone, especially when blotchiness is present, is now considered the leading age-marker, suggesting “aged” skin. The most common causes of hyperpigmentation are UV exposure, responses to cutaneous injury (wounds), and endocrine or hormonal factors, especially during pregnancy and as a side-effect of taking the birth-control pill. Prescription drugs, some topically applied cosmetics, stress and wounds that can lead to post-inflammatory hyperpigmentation are especially problematic for individuals with olive complexions or richly pigmented skin tones.

To address these common skin issues, Dermalogica has announced the launch of the new PowerBright TRx™ system, consisting of three highly active products that incorporate the newest technology in skin brightening. PowerBright TRx™ replaces ChromaWhite TRx®, and represents a streamlined approach to treating hyperpigmentation with the beneficial layering of active complexes to optimize results.

Dermalogica PowerBright TRx™ new products are:

C-12 Pure Bright Serum 50mL, RRP $133.00
This highly active topical treatment helps address pigmentation imbalance with an exclusive combination of peptides, Rice-derived Phytic Acid, Zinc Glycinate, and Algae. In addition to many key botanical extracts known to help control hyperpigmentation triggers on a cellular level, synthesized peptides, including our new Oligopeptide-51 combined with Oligopeptide-34, are the newest agents to fight melanin formation. This serum absorbs quickly to optimize efficacy, while helping to increase skin luminosity. For best results, C-12 Pure Bright Serum is advised to be applied to the skin prior to Pure Light SPF50 and Pure Night.

Combat Hyperpigmentation with Dermalogica PowerBright TRx™

Combat Hyperpigmentation with Dermalogica PowerBright TRx™

Pure Light SPF50 50mL, RRP $92.50
While many factors may contribute to hyperpigmentation, the effects of UV exposure are the most common cause. Even with hormonally induced hyperpigmentation, it has been shown that UV exposure is a requirement in the formation of pigmentation spots. This advanced daytime treatment moisturizer shields the skin from pigment-inducing UV light, now in a 100% chemical sunscreen base which enables the use of a new Oleosome technology that boosts SPF protection without having to add higher concentrations of sunscreen agents.

Oleosomes are moisture-rich spheres made from Safflower seeds, which allow for increased SPF performance of a product while using fewer chemical sunscreens, resulting in a product that is more wearable and less likely to cause sensitized reactions in the skin.

This medium-weight treatment, now with SPF-boosting Oleosome technology, contains critical Broad Spectrum protection against UV-induced hyperpigmentation. A powerful peptide helps regulate melanin production while a potent blend of Red Algae and botanical extracts helps balance uneven skin tone. Highly moisturizing and emollient, it blends invisibly into skin without leaving a white residue. Hyaluronic Acid helps restore moisture balance to guard against trans-epidermal water loss, and reduce the appearance of fine dehydration lines.

Combat Hyperpigmentation with Dermalogica PowerBright TRx™

Combat Hyperpigmentation with Dermalogica PowerBright TRx™

Combat Hyperpigmentation with Dermalogica PowerBright TRx™

Pure Night 50mL, RRP $111.00
A rich and nourishing overnight treatment that helps control melanin formation, restore skin luminosity and maximize the benefits of the PowerBrightTRx™ system while the skin is at rest. Formulated with an active blend of Oligopeptide-34 and skin brightening Vitamin C, along with Cranberry and Raspberry Seed Oils that help restore critical barrier lipids, optimizing skin hydration and reducing the appearance of fine dehydration lines.

Combat Hyperpigmentation with Dermalogica PowerBright TRx™

Combat Hyperpigmentation with Dermalogica PowerBright TRx™

PowerBright TRx™ Brightening Treatment Kit 10mL sized trio, RRP $49.50
The new PowerBright TRx™ trio will be offered in a deluxe Brightening Treatment Kit to keep skin luminous and bright when away from home.  Dermalogica has discontinued TriActive Cleanse, Extreme C, Powerfoliant 2® and ChromaWhite Complex, simplifying brightening care by reducing the line to three core leave-on treatment formulas, and addressing other specific needs with products from the “sister” line, Dermalogica’s successful AGE Smart® system as well as other versatile products from Dermalogica


Category: beauty, Salon & Spas

About the Author ()

Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 New York Beauty Correspondent since 2011

Comments (4)

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  1. Lauren Singleton says:

    Im a skin therapist at ULTA and havent heard when we are expected to begin carrying the powerbright line. Im suggesting it to my clients like crazy, but cant sell it until we get it. Does anyone have a date on when we are expected to get it Thanks!

    • Geraldine Lai says:

      Hi Lauren
      As we were told by Dermalogica Australia the line is scheduled for released November 2014, it was due to be released now but no info as to why the push back. I do not know if ULTA will be carrying the line, I do see that dermalogica is launching newer products that are for professional use and will sold through Dr’s offices in Australia, I can presume this will be the same for the US. Its strange that you don’t have the line now, have you asked your dermalogica rep if the line will be in ULTA as they are a big supporter for dermalogica?

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