Hot Legs sizzle as they debut

| July 22, 2013 | 1 Comment

Hot Legs sizzle as they debut across the US. Internationally known, salon quality Hot Legs hair removal system, imported from Australia, is now available exclusively at Walgreens nationwide and Duane Reade locations in the New York metropolitan area through an exclusive drugstore channel deal to promote the celebrity and stylist touted line to American consumers. “We strive to always remain ahead of the curve with innovative brands that are relevant to our consumers in markets across America,” said Rudy Kucera, DMM Beauty & Personal Care at Walgreens. “Hot Legs waxes are suitable for all hair and skin types, and the entire range of products aligns with our beauty initiatives and purpose to help customers get, stay and live well.”

Hot Legs sizzle as they debut

Hot Legs sizzle as they debut

The wax and depilatory products available include the  Total Body Cream, Cool Gel, Total Body Wax Strips in Walgreens and Duane Reade stores; and After Waxing Oil and Peel Off in select locations nationwide.

The Hot Legs relationship with Walgreens and Duane Reade creates a new platform to offer true salon quality hair removal at an affordable price,” said Gayna Elvin, Founder and President of Hot Legs, LLC. “We are more than impressed with Walgreens commitment to beauty product training to ensure that its staff offers customers expert advice. We know that we have an exceptional product and will ensure that American consumers are elated with the quality and performance of our product line. We are also very proud to offer the entire range of products with clear and concise bi-lingual English-Spanish copy in all messaging and packaging, in addition to all digital and social platforms.”

Hot Legs sizzle as they debut across the US

Founded in 2005, the brand was formulated in Australia by a team of beauty therapists and dermatologists who recognized a need to extend salon quality formulations used in the most luxurious spas throughout the world to the consumer. The company continues to represent the overall brand vision of considering skin to be the “#1 fashion accessory of all.” Hot Legs is now available nationally, with 2 distribution centers and 3,000 sales and merchandise staff to support market demand.

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Category: beauty, retail

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 New York Beauty Correspondent since 2011

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