The Honest Company and Major League Baseball Team up to create ‘Born a Fan’ collection

| April 5, 2017 | 0 Comments

The Honest Company a leading healthy lifestyle brand, this week announced a collaboration with Major League Baseball launching ‘Born a Fan’ team diapers, the company’s first-ever partnership with a professional sports organization.

The diaper collection welcomes baseball’s youngest fans and help parents show their team spirit. With a six-team rollout of some of the league’s most iconic organizations including: the 2016 World Series champion Chicago Cubs, Boston Red Sox, Los Angeles Dodgers, New York Yankees, San Francisco Giants and St. Louis Cardinals. Each eco-friendly diaper, available in sizes three, four and five, will feature team-inspired iconography and team logos.

The Honest Company and Major League Baseball Team up to create ‘Born a Fan’ collection

“As someone who grew up playing baseball and going to games with my family, I couldn’t be more excited to collaborate with Major League Baseball,” said Jessica Alba, Founder of The Honest Company. “‘The ‘Born a Fan’ collection promises to deliver MLB fans the same quality and safety that families have come to expect from Honest, and an adorable way to support their favorite team — a diapering home run!”

Target is the first retailer to offer prints from the ‘Born a Fan’ premium diaper collection. The products currently available on and at Target stores in participating markets. The full diaper collection will be offered online at and other select retailers beginning May 1, 2017. As is standard for all diapers made by the company, the super-absorbent, hypoallergenic diaper collection is made with naturally derived, plant-based and sustainable materials.

The Honest Company and Major League Baseball Team up to create ‘Born a Fan’ collection

“We are excited to welcome The Honest Company to the MLB family,” said Noah Garden, MLB Executive Vice President, Business. “Families are a foundation of our fan base. We always strive to give them as many options as possible to support their favorite teams. This creative collaboration with Honest does just that. This is also a unique opportunity to spread our environmental efforts to a growing area of the business.”

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Category: beauty, retail

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 New York Beauty Correspondent since 2011

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