Grey Goose Crowns Gabrielle Panaccio 2013 Pour Masters Bartender

| July 12, 2013 | 1 Comment

They came, they saw, they sipped: after a whirlwind tour in search of the country’s best Cherry Noir flavoured vodka cocktail, the annual GREY GOOSE Pour Masters Competition came to a dramatic finale with Montreal bartender Gabrielle Panaccio, of Le Lab Comptoir a Cocktails, claiming the top prize.

GREY GOOSE POUR MASTERS -Grey Goose Crowns Winner

Grey Goose Crowns Gabrielle Panaccio 2013 Pour Masters Bartender

GREY GOOSE Global Ambassador Ludo Miazga along with celebrity mixologist Marian Beke of Nightjar Bar in London, judged the four regional competitions in Calgary, Vancouver, Toronto and Montreal where 47 of Canada’s top bartenders vied for the top spot of Pour Master of the year. Bringing a new twist to the annual mixology event, competitors were tasked to create a cocktail using a local ingredient from their hometown, a French ingredient inspired by GREY GOOSE’s heritage, and the hero ingredient – GREY GOOSE Cherry Noir flavoured vodka, made with hand-picked black cherries from the Basque region of France.

Grey Goose Crowns Gabrielle Panaccio 2013 Pour Masters Bartender

“Pour Masters is unlike any other bartending event in Canada,” said Michael Corvese, Brand Manager, Bacardi Canada Inc. “We strive to bring together the country’s best bartenders to showcase their skills in competition, and this year’s competitors brought a whole new level of quality craftsmanship.”

The regional winners astounded the judges with their creativity and passion. From Oliver Stern’s elegant MariLou cocktail in Toronto and Jimmy Nguyen’s innovative use of a coffee filter in Calgary, to Vancouverite Robyn Gray’s Foie Gras-stuffed cherry garnish in his Duck Duck Goose cocktail, the 2013 competitors raised the bar for cocktail culture in Canada.

Grey Goose Crowns Gabrielle Panaccio 2013 Pour Masters Bartender

“The GREY GOOSE Pour Master competition was truly an eye-opening experience to the tremendous talent in Canada,” said Ludo  Miazga, GREY GOOSE Global Ambassador. “I have worked with renowned mixologists from all over the world, and our Canadian competitors certainly measured up. I was continuously amazed with the innovation and creativity that they brought to the table, making this one of the hardest competitions I’ve ever had to judge.”

Despite 46 inspiring creations and three regional winners, Panaccio was awarded the title of national winner. Dazzling the judges with her winning cocktail, Decoction de Printemps, Panaccio upped the ante by combining GREY GOOSE Cherry Noir flavoured vodka with Dolin vermouth, smoked applewood maple syrup, Lapsang Suchuong tea, and a dash of bitter tonic. A truly immersive experience, inspired by a sort of ‘doctor’s potion,’ or elixir, Panaccio’s concoction received top marks across the board with all judges.

Grey Goose Crowns Gabrielle Panaccio 2013 Pour Masters Bartender

“Delicate, elegant, professional and humble, Gabrielle brought a certain ‘je ne sais quoi’ to the Pour Masters competition,” said Miazga. “Not only did she exemplify creativity, finesse, and flair, Gabrielle preserved the authenticity of the Cherry Noir flavoured vodka, bringing it to a whole new dimension.”

As the national winner, Panaccio will move on to represent Canada and compete at the GREY GOOSE 10, a global mixologist competition taking place in France in September. The three regional winners -Jimmy Nguyen from Calgary, Robyn Gray from Vancouver, and Oliver Stern from Toronto – received a prizewinning trip to Tales of the Cocktails in New Orleans later this month.

Category: Brand, Events, lifestyle

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PhD in Consumer Engagement - the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. With a strong focus on fostering consumer experience innovation, I seek out brands, product, service and experience providers that thrive to define the art of customer engagement.

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