Google Glass Explorer to Run With the Bulls

| July 10, 2013 | 1 Comment has announced the winners of its #ROTBthroughGlass contest, bringing two Google Glass Explorers to Pamplona for this year’s San Fermin Fiesta.  Noble Ackerson, from Alexandria, Virginia, and Liza Gere, from Napa, California will join 1.5 million revelers in Pamplona to give us a unique perspective on the World’s Largest Fiesta™.  Both will appear in the company’s daily webcast, which is presented live from Pamplona each day the bulls run,July 7th through 14th at Noon Eastern, 11:00 a.m. Central and 9:00 a.m. Pacific (4pm GMT)

Google Glass Explorer to Run With the Bulls

The webcast will be available in streaming HD video at:

A teaser trailer for the webcast is available at

Mark Hellmann Regouby, Founder of the company said, “Both of our winners have incredible stories of personal challenge and triumph.  That’s what the Running of the Bulls is all about — people testing their limits and pushing through fear.  Noble and Liza will be able to relate to that and help us tell great stories about what happens on the streets of Pamplona.”  They are to be welcomed to Pamplona through a series of meetings with the Mayor, city leaders, famous bull runners and fiesta-goers.  Noble, who won the Opening Ceremonies package will be in Pamplona from July 5th through 10th, while Liza will participate in the Closing Ceremonies package, July 10th-15th.

Google Glass Explorer to Run With the Bulls

Both winners were notified live in a Google Hangout (see attached photos), where they immediately accepted the invitation.  Discussing her win, Liza remarked, “I thought winning Google’s #ifihadglass contest would be the highlight of my year, but now I get to return to Spain and use Google Glass to give a first-person view of the Running of the Bulls.”  Liza had previously walked the famous Camino de Santiagopilgrimage route across northern Spain as a way to celebrate her recovery from a motorcycle accident that left her wheelchair-bound for two years.  “Liza has already demonstrated more courage than it takes to run with the bulls.  She embraces life in a new way after the accident — which gives her a unique perspective on what’s important,” said Hellmann Regouby

Google Glass Explorer to Run With the Bulls

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PhD in Consumer Engagement - the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. With a strong focus on fostering consumer experience innovation, I seek out brands, product, service and experience providers that thrive to define the art of customer engagement.

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