Future-talk with The Ritz-Carlton Chengdu’s Hotel Manager Eduardo Bressane

| January 25, 2016 | 1 Comment

Chengdu is the provincial capital of Sichuan province in Southwest China; it is also among China’s major cities with a metro population of 10 Million inhabitants. In the heart of this dynamic destination – perhaps most famous for its Giant Panda Research and conservation program, lies The Ritz-Carlton Chengdu. Occupying a modern high-rise with 353 guest rooms towering over the Central district of Chengdu, The Ritz-Carlton Chengdu opened its doors in 2013. In the short 2+ years The Ritz-Carlton Chengdu has been busy welcoming ‘Ladies and Gentlemen’ from around the world, a team of hospitality experts embrace the brand’s service excellence culture have made quite an impact on the local luxury accommodation scene. Chengdu, as a developed metropolitan city, is experiencing a growing luxury accommodation segment fueled by expanding business and leisure activities.

Future-talk with The Ritz-Carlton Chengdu’s Hotel Manager Eduardo Bressane

Future-talk with The Ritz-Carlton Chengdu’s Hotel Manager Eduardo Bressane

Closely observing this trend is Hotel Manager Eduardo Bressane – originally from Rio de Janeiro in Brazil, who joined The Ritz-Carlton Group early last year. An experienced hospitality professional with a keen eye for developing experiential concepts – especially in the culinary field, Eduardo speaks passionately of the culture and hospitality in Chengdu. Indeed, “Chengdu offers a perfect mix of activities combining business and leisure” said Eduardo. “For example, while many of our guests travel to Chengdu for business [the city is home to brand giants like Nestlé, Danone Group, ShuiJingFang, AstraZeneca, Unilever and GlaxoSmithKline], they too want to experience the Giant Pandas, the famous Chengdu Tea Culture, and popular Sichuan cuisine”.

Future-talk with The Ritz-Carlton Chengdu’s Hotel Manager Eduardo Bressane

Future-talk with The Ritz-Carlton Chengdu’s Hotel Manager Eduardo Bressane

The Ritz-Carlton Group is famous for developing a service excellence culture. This year, the Group has firmly set its focus on innovation. Here, Eduardo is quick to point out that it was The Ritz-Carlton Chengdu that invented, for example, the “Ritz-Kids Night Safari” concept. What is unique about this program, is the focus on The Ritz-Carlton’s youngest guests. In this experiential concept, kids are engaged in an evening of in-room adventures that include an overnight tent experience with mattress and The Ritz-Carlton comfy linens, camping snacks, compass and LED lanterns. “This program has since been adopted as a standard offering across the majority of our portfolio of properties”, Eduardo emphasizes with great pride for his ‘ladies and gentlemen’ staff.

Eduardo Bressane - Hotel ManagerS- The Ritz-Carlton, Chengd

Eduardo Bressane – Hotel ManagerS- The Ritz-Carlton, Chengd

Future-talk with The Ritz-Carlton Chengdu’s Hotel Manager Eduardo Bressane

In a city that displays familiar challenges accompanied with the pace of Chinese economic growth in recent years, Eduardo and his team are mindful of the opportunities to innovate around indoor activities. “For example, we have noticed that guests are spending more time with us during their stay – the interests lie in relaxation, dining, and experiencing new things”, says Eduardo. This has brought about new opportunities to engage with guests while on property – be it in the environment of award-wining restaurant outlets [Li Xuan Chinese Restaurant, Spices, Flair, the Club Lounge], the 2,300 sqm Ritz-Carlton Spa and Fitness Center, or in the comfort of the guest room. In fact, “Our primary objective is to create amazing moments for each guest throughout their stay”, Eduardo emphasizes. Whether guests will stay for business or leisure purposes – or both, it becomes evident that new service offerings will anticipate increased levels of guest participation when it comes to staging memorable experiences.

Here, The Ritz-Carlton brand truly excels in its deep culture of hospitality and genuine care – most noticeably embraced through guest-staff interactions. To this end, there is no doubt that The Ritz-Carlton Chengdu will continue to innovate and offer its guests truly unique stay experiences. With the population of Chengdu expected to grow to more than 18 Million people by the year 2030, this too will lead to an increasing flow of “beleisure” [business and leisure] travelers seeking amazing moments while in Chengdu. To this Hotel Manager Eduardo Bressane and his team of ‘ladies and gentlemen’ say, “Welcome to The Ritz-Carlton Chengdu” located in Sichuan province, China.

Property Address: The Ritz-Carlton Chengdu, 269 Shuncheng St, Qingyang, Chengdu, Sichuan, China, 610017, Phone:+86 28 8358 8888

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Category: hotels, lifestyle

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PhD in Consumer Engagement - the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. With a strong focus on fostering consumer experience innovation, I seek out brands, product, service and experience providers that thrive to define the art of customer engagement.

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