Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.

| October 9, 2018 | 0 Comments

Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.  World’s most awarded gin introduces contemporary, strawberry-flavored pink expression for a new “gin-eration” of cocktail lovers.

The nation that’s fallen in love with all things pink has another reason to rejoice: Beefeater®, the world’s most awarded gin, has announced the U.S. launch of Beefeater Pink, a new bold expression created by Master Distiller Desmond Payne – a world-renowned leading expert in gin.

Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.

Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.

Beefeater Pink begins with the traditionally distilled Beefeater dry gin base, fusing it with natural strawberry flavors, citrus and classic juniper botanicals to deliver a delicate, finely balanced gin. Its transparent glass bottle was created to showcase its statement-making pink shade while its graffiti style logo brings to life the playful spirit of its London home.

“Gin consumption is on the rise, because there is a real appetite for new and innovative expressions that offer a different drinking experience for consumers,” says Shefali Murdia, Beefeater Brand Director. “Beefeater Pink delivers exactly what U.S. consumers are looking for – high-quality taste and flavors that make for fun and delicious cocktails.”

As a London Dry Gin still distilled in London, Beefeater has strong historical ties. Payne was inspired by Beefeater’s founder James Burrough,. A distiller whose inventions included raspberry gin, cherry brandy, British Brandy, bitters and mint. Burrough’s creativity, curiosity and passion for combining craftsmanship with experimentation. Influenced Payne to create this strawberry flavored gin for the new generation of gin drinkers. Beefeater Pink captures the contrast between tradition and modernism.

Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.

Beefeater Pink is best served with tonic water, lemonade or on the rocks with chopped fresh strawberries and served in a goblet. It is now available in the U.S with the suggested retail price of $19.99/750 ml bottle.

For more information please visit: https://us.beefeatergin.com/our-gin/pink

ENJOY RESPONSIBLY.
Beefeater® Pink. Strawberry Flavored  Gin. Product of the U.K.  100% Neutral Spirits. Distilled from Grain. 37.5% Alc./Vol. (75 Proof). ©2018 Imported by Pernod Ricard USA, New York, NY.

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Category: Brand, Food & Wine

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