Beauty Collection launches Beauty Curator Program

| March 6, 2015 | 2 Comments

This March, Beauty Collection is excited to unveil its new Beauty Curator program. This monthly initiative will feature popular online beauty influencers from around Southern California. These beauty influencers will be guest blogging about their favorite beauty trends and products on their blog as well as featuring Beauty Collection products on their own respective sites. Beauty Collection stores will also have a dedicated area on the sales floor featuring the influencer’s favorite classic go-to and trendy products. A new influencer will be selected each month to offer variety to the program and to introduce new beauty themes and products to the consumer.

Beauty Collection launches Beauty Curator Program

Beauty Collection launches Beauty Curator Program

Beauty Collection launches Beauty Curator Program

As the premiere specialty beauty retailer in Southern California, Beauty Collection currently represents over 350 prestige and salon beauty brands with over 30,000 unique products chosen for their quality and distinctiveness. Owner Shawn Tavakoli attributes Beauty Collection’s success to its focus on customer service and product selection that has garnered a large number of loyal fans (including celebrities who visit the stores daily).

“Everyone at Beauty Collection works hard to fulfill the brand promise, Curators in the Art of Beautiful,” said Tavakoli. “We know the importance of social media and hope to utilize this program to court the newest beauty influencers. But also with their unique profiles, we will likely reach a completely untapped consumer.”

Beauty Collection launched this program with a Cupcakes and Cocktails event at their West Hollywood location on February 18. Dawn McCoy of was announced as the first Beauty Curator starting on March 1. At the event, guests enjoyed cupcakes and signature cocktails while receiving mini treatments from brands, including Gorgeous Cosmetics, Lorac, Darphin, Jane Iredale, Daily Concepts and Gold Sin. At the close of the event, Stephanie Lavery of Nail IT! and NailPRO was announced as the Beauty Curator for April.

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Category: Events, lifestyle

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 New York Beauty Correspondent since 2011

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  1. tiffany millar says:

    hi how are you guys

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