BCBGMAXAZRIA bon genre – seductive scent

| October 4, 2013 | 1 Comment

BCBGMAXAZRIA GROUP has partnered with Elizabeth Arden to launch a new fragrance, BCBGMAXAZRIA bon genre, a seductive scent with an alluring air of mystery and a kick of attitude for today’s confident, sophisticated woman. The third and final fragrance of the fragrance collection, BCBGMAXAZRIA bon genre adds a glamorous edge and rounds out the portfolio with a fragrance for the ingénue in every woman.

BCBGMAXAZRIA bon genre - seductive scent

BCBGMAXAZRIA bon genre – seductive scent

Created on the heels of the successful 2012 launch of the feminine and decidedly pretty, BCBGMAXAZRIA bon chic and the playful signature fragrance in 2011,  bon genre completes the dynamic fragrance collection“I set out to create fragrances that would have meaning for the many facets of the  BCBGMAXAZRIA woman,” said Lubov Azria, BCBGMAXAZRIAGROUP’s Chief Creative Officer.

“As the third and final piece of the Fragrance Collection, this is an exploration of her darker more mysterious side and brings an effortlessly cool sensibility – with attitude – to the collection.” the brand  is committed to creating sensuous and sophisticated fragrances that make women feel confident and beautiful, designed to embrace individuality and transform the mood of the wearer. With a steadfast attention to quality and development, the fragrance collection fits seamlessly into the lifestyle of the dynamic woman.

BCBGMAXAZRIA bon genre – seductive scent

Always on the forefront of fashion,a premier lifestyle collection for the  dynamic woman. Fusing creativity, accessibility, desirability and wearability, BCBGMAXAZRIA occupies a unique position in the American fashion marketplace, offering sophisticated, confident  designs that take consumers from work to the weekend in style.

A seductive scent with an alluring air of mystery – bold notes of Lychee, Red Berries, Bergamot and Black Pepper ORPUR®, result in a kick of attitude and a vivacious fashion energy.

TOP NOTES: Lychee, red berries, bergamot, black pepper ORPUR®
MID NOTES: Jasmine noir, tuberose, tiger lily, cardamom
BASE NOTES: Australian sandalwood, golden amber, black vanilla, patchouli

The opulent purple fragrance bottle mirrors the shape of the signature  fragrance collection style, designed to resemble hourglass curves with the brand’s iconic butterfly logo that has transformed into a blooming flower on the cap.

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Category: beauty, fragrance

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