ASICS Groundbreaking Performance Mask Gives Runners Breathing Room Maintain Their Edge

| August 3, 2020 | 0 Comments

ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design

– The mask employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best

– The mask has been designed in direct response to major concerns about how to run safely as lockdown eases, with research[1] by ASICS revealing that 70% of regular exercisers[2] in the UK avoid certain routes or spaces to maintain social distance with others

ASICS is excited to announce a revolutionary face mask for runners – the ASICS RUNNERS FACE COVER. Created specifically for runners by world-renowned scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the mask pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets.

The masks antibacterial quick-drying material helps cool the air that reaches its interior and it even allows runners to drink water while running

Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find masks uncomfortable and restrictive.

So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology and an innovative design that gives runners room to breathe comfortably while performing at their physical peak.”

The new ASICS RUNNERS FACE COVER will be available to runners from mid-September at a retail price of £35. To find out more about the ASICS RUNNERS FACE COVER and register your interest for when this product is available, please visit https://www.asics.com/gb/en-gb/asics-runners-face-cover/p/3013A692-400.html?size=OS.

ASICS Groundbreaking Performance Mask Gives Runners Breathing Room Maintain Their Edge

A pioneering approach to mask design

The ASICS RUNNERS FACE COVER is not like any other sports mask on the market. While other approaches rely solely on the breathability of materials, the face mask combines this with an innovative design that gives runners the space to breathe comfortably within the mask. This groundbreaking approach means that runners of every level can achieve their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:

Interior Space

– Creates more room inside the mask to allow for easier breathing when running.

Strategically Placed Air Vents

– Air vents innovatively placed on the masks increase airflow while preventing the spread of droplets.

Quick-drying Fabric

– Cutting-edge material cools the air flowing into the mouth and helps reduce the risk of heat stroke.

Comfort Fit

– Specifically designed to accommodate a wide range of faces with an adjustable fit.

Sustainable Design

– Produced with approximately 31% recycled materials.

The brand continues to listen to runners of all levels to keep them motivated and protected in a world coming out of lockdown

With the ASICS RUNNERS FACE COVER, ASICS is continuing to listen to runners needs at this time. Ongoing research conducted by ASICS shows that 54% of runners in the UK are more driven than ever to return to their physical peak.

However, in the UK 73% said wearing a mask when running is not a comfortable experience because it is hard to breathe and irritates the skin. The face cover is designed specifically to address the need for a running mask that offers comfort as well as performance and protection.

ASICS Groundbreaking Performance Mask Gives Runners Breathing Room Maintain Their Edge

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Category: Health, lifestyle

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and Australia. A Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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