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Thomas Pink Launch The Lions Collection in Hong Kong

| May 7, 2013 | 1 Comment

As the Official Outfitter for The British & Irish Lions 125th anniversary Tour to Australia in 2013, Thomas Pink has created an exclusive menswear Collection to mirror the Lions formal wear. Thomas Pink will provide the finest players of England, Scotland, Ireland and Wales with the  official formalwear looks for the tour including the emblematic blazer, tie and unique evening wear that epitomizes the British style of the iconic Jermyn Street based shirt maker.

40. Thomas Pink and The British & Irish Lions_s

Thomas Pink Launch The Lions Collection in Hong Kong

Signature items include: a velvet smoking jacket, vintage print merino wool and silk scarf as well as stocking fillers such as gold plated cufflinks, socks, ties and boxers. The Lions Collection by Thomas Pink is be available to purchase in both Thomas Pink stores in Hong Kong.

36. Thomas Pink and The British & Irish Lions_s

Thomas Pink Launch The Lions Collection in Hong Kong

Jonathan Heilbron, Chief Executive of Thomas Pink explained that collaborating with the Lions, who play a historic game in Hong Kong on 1st June 2013 against the infamous Barbarians FC followed by 9 games in Australia, would ensure a wardrobe reflecting shared values of a passion for rugby and a desire for excellence, along with over a century of history and heritage. He said: “We take huge pride in incorporating the views and opinions of Lions legends so that items from the official Lions range, which will be available in all our stores from October this year, will give the public a connection with the players as they do their best against Australia.

30. THE LIONS NAVY BLAZER_S

Thomas Pink Launch The Lions Collection in Hong Kong

Working with the Lions towards making this historic tour a success is an honour for Thomas Pink enabling us to showcase our creativity alongside sporting excellence. The team will be a true marriage of style and substance.” The British & Irish Lions wardrobe features an official Tour blazer and evening jacket‐ “No. 1s and No.2s” in Lions’ speak‐ as well as casuals for downtime between matches, training, travel and official functions. Accessories are plentiful in the collection including boxers, socks, ties and checked shirts. Deemed appropriate with the Lions’ Tour celebrating their 125th Anniversary, the collection adds subtle touches with the 125th logo, to add that something extra for the occasion.

Thomas Pink Launch The Lions Collection in Hong Kong

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Category: Accessories, Brand, fashion, Mens, shoes

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PhD in Consumer Engagement - the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. With a strong focus on fostering consumer experience innovation, I seek out brands, product, service and experience providers that thrive to define the art of customer engagement.

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