Stila Cosmetics partners with ABC’s “Dancing with the Stars”

| September 10, 2013 | 2 Comments

Stila Cosmetics announced  a strategic partnership with ABC and “Dancing with the Stars”.  Exclusive to ULTA Beauty,  Stila Cosmetics and ABC will launch the Stila Dancing with the Stars Collection, a limited edition beauty offering inspired by the makeup used behind-the-scenes on the hit ABC competition show.

Stila Cosmetics partners with ABC’s “Dancing with the Stars”

“We are honored to be partnering with ABC and Dancing with the Stars on this exciting collection,” said Stila Cosmetics Owner/CEO, Lynn Tilton.  “At Stila, we constantly strive to provide our customers with energizing and innovative collections, which I am confident we have achieved through our partnership with ABC.”

Stila Cosmetics partners with ABC’s “Dancing with the Stars”

Premiering Monday, September 16 on ABC (Mondays, 8:00-10:00 PM, ET/PT), “Dancing With The Stars is entering its 17th season. Hosted by Tom Bergeron (“America’s Funniest Home Videos”) and Brooke Burke-Charvet (“Dancing with the Stars” Season 7 Champion), “Dancing with the Stars” is the hit series in which celebrities perform choreographed dance routines judged by renowned ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba. At the end of each exciting episode, the judges’ scores combined with viewers’ votes, determines who gets eliminated each week.

“Dancing with the Stars” is produced by BBC Worldwide Productions. Conrad Green, Ashley Edens-Shaffer and Joe Sungkur are executive producers. Alex Rudzinski directs.

The Stila Dancing with the Stars Collection will include:

  • Live. Love Dance. Sets – $39 each:
    Four makeup sets inspired by dance styles including the Samba, Tango, Freestyle and Cha-Cha.  All sets include one palette with a universally flattering cheek color and seven eye shadow shades.  The sets also include Stay All Day® 10-in-1 HD Illuminating Beauty Balm, a Smudge Stick Waterproof Eye Liner, and a deluxe Stay All Day® Liquid Lipstick.
  • Powder Blush, in one universal shade – $16 each
  • Illuminating Powder, an all over shimmer powder – $16 each
  • Bronzing Powder – $16 each
  • Makeup Bag with Star Mirror – $20 each

“We are thrilled to be the exclusive retailer for Stila’s new “Dancing with the Stars” collection,” said ULTA Senior Vice President of Merchandising, Janet Taake.  “With the popularity of both the show and Stila Cosmetics, we expect this to be a highly anticipated product assortment that will be lots of fun for those customers who want to capture the polished, ‘Dancing with the Stars’ look.”

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Category: beauty, Makeup, retail

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