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ScandalEyes Rockin’ Curves Mascara – Rimmel London

| February 7, 2014 | 1 Comment

In the words of Rimmel London “Say goodbye to quiet lashes!” and be part of the new rock generation! Introducing Rimmel’s first mascara that creates rock doll lashes in one easy stroke: new ScandalEyes Rockin’ Curves Mascara. Forget big hair, it’s time for big, loud lashes!

ScandalEyes Rockin’ Curves Mascara – Rimmel London

Rimmel London’s first broken heart-shaped brush creates a fringe of big, curvy, rockin’ lashes. This cleverly-shaped applicator twists and curves to hug the lash line; the thin tip grabs hard-to-reach inner lashes, while the amplified base pulses lashes with incredible volume and curve. Lashes are plumped and lifted in one clean stroke.

ScandalEyes Rockin’ Curves Mascara – Rimmel London

ScandalEyes Rockin’ Curves Mascara – Rimmel London

 The fierce retro-rock trend demands a wild-child lash-look. ScandalEyes Rockin’ Curves Mascara has a new broken-heart brush to create a fringe of big,curvy, rockin’ lashes.

ScandalEyes Rockin’ Curves Mascara – Rimmel London

No clumps! The ‘80s rock-inspired pack has a textured animal print pattern for maximum stand-out.

ScandalEyes Rockin’ Curves Mascara – Rimmel London

ScandalEyes Rockin’ Curves Mascara – Rimmel London

ScandalEyes Rockin’ Curves Mascara – Rimmel London

No one does edgy rock chick style like Rimmel ambassador Kate Moss, making her the perfect face of ScandalEyes Rockin’ Curves. In the striking print advertising campaign, Kate gives it some serious attitude with tousled hair, pouting lips, huge rock doll lashes and a studded leather vest that is to die for. She’s  rockin’ the London look.

ScandalEyes Rockin’ Curves Mascara – Rimmel London

The current face of Rimmel is Kate Moss, alongside Sophie Ellis-Bextor, Lily Cole, and Ayumi Hamasaki. It was announced in October 2009 that Jerry Hall, Mick Jagger’s daughter Georgia May Jagger and Canadian supermodel Coco Rocha were set to join to the line up of Rimmel London spokeswomen. Within days of Rocha’s first campaign release, Rimmel announced that they had signed Zooey Deschanel,  Solange Knowles and Alejandra Ramos Munoz would help the brand launch into the global marketplace.

ScandalEyes Rockin’ Curves Mascara – Rimmel London

Rimmel London ScandalEyes  Rockin’ Curves Mascara $16.95 Available from February 2014 from Priceline, Priceline Pharmacy, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths. For stockists please call 1800 812 663.

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Category: beauty, Makeup

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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