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OPI official nail partner for Bec & Bridge MBFW Australia

| April 24, 2014 | 2 Comments

OPI the official nail partner for Bec & Bridge ‘Due North’ SS14/15 runway show at Mercedes Benz Fashion Week Australia, Carriageworks Sydney. The Bec & Bridge Collection is centered around ‘blazing a trail across continents’. Textured linen and hand died silks – well-worn leather and the lightest of denims were on the runway.

OPI official nail partner for Bec & Bridge MBFW Australia

OPI official nail partner for Bec & Bridge MBFW Australia

To complement the collections feel of travel and adventure, Karon McKindrick-Taylor, OPI Educator, worked with the Bec & Bridge team and designed a look that was both very wearable and fashion forward. A base coat of OPI Love Angle Music Baby, a satin gold matte shade from the Gwen Stefani colour collection was applied with a top coat of OPI Samoan Sand.

OPI official nail partner for Bec & Bridge MBFW Australia

Together these 2 shades created a warm, sophisticated and fluid look. OPI Samoan Sand was also use on the models toes. OPI lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.

OPI official nail partner for Bec & Bridge MBFW Australia

OPI official nail partner for Bec & Bridge MBFW Australia

OPI, originally named Odontorium Products Inc., was a small dental supply company purchased by George Schaeffer in 1981. Shortly after taking over the company, Schaeffer was joined by Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director. Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc.

OPI official nail partner for Bec & Bridge MBFW Australia

In 2010, OPI was acquired by Coty, Inc.

Schaeffer established the Schaeffer Family Foundation to offer aid to organizations such as the Leukemia Research Foundation, Rock the Vote and Project Hope International, among many others. After such disasters as 9/11 and Hurricane Katrina, OPI employees banded together and raised $350,000 for the American Red Cross. OPI created exclusive lacquers shades for the Lung Cancer Foundation of America, the American Heart Association and the American Red Cross. Since 2006, OPI has supported the breast cancer awareness organization Susan G. Komen for the Cure, with its exclusive shade series, Pink of Hearts.

OPI official nail partner for Bec & Bridge MBFW Australia

OPI Nail Lacquers are available from selected MYER, David Jones stores and selected salons nationally. RRP $19.95. For retail stockists please call 1800 812 663. For salon enquiries please call 1800 358 999.

OPI official nail partner for Bec & Bridge MBFW Australia

 

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Category: Brand, fashion

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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