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L’Oréal Professionnel Techi.Art Restage Styling Collection

| August 15, 2014 | 1 Comment

As the Official Partner of the Semaine des Créateurs de Mode de Paris (Paris Fashion Week), L’Oréal Professionnel has created a range of styling products Techi.Art Restage Collection inspired by the runway looks of the Fashion Weeks this year. A complete range of products in 6 categories, plugs backstage trends into home and allows you to create catwalk looks with no rough touch, unlimited layering, reworkable without visible residue and unbelievable volume. By Techi.Art Restage Collection, star session hairstylist Anthony Turner has created wild and rumpled locks for the very first L’Oréal Professionnel spokesperson Kirsten Dunst.

L’Oréal Professionnel Techi.Art Restage Styling Collection

L’Oréal Professionnel Techi.Art Restage Styling Collection

New Techi.Art Restage combines technological supremacy, star session hairstylists’ advices and artistic fashion edge. New packaging is inspired by the world of the salon meeting the world of backstage. Street art inspired graphic with impactful silver mirror desgin are perfectly reflected Techi.Art’s new fashion identity. A range of products in 6 categories, able to create fine, volume, unlimited layering and reworkable without visible residue hairstyles. Suitable for all hair types and styles, it makes catwalk looks are readily achievable at home.

L’Oréal Professionnel Techi.Art Restage Styling Collection

L’Oréal Professionnel Techi.Art Restage Styling Collection

Anthony Turner used WILD STYLER Crépage De Chignon to create wildly and messy look for Kirsten Dunst. Works with WILD STYLER Depolish, softness and elasticity of Kirsten’s new hairstyle is enhanced.

As a natural reaction to the shiny hair we saw for so long, Anthony thinks wildly and messy hair will become the big hit of coming hair trend. Designers look at what young people are doing and experimenting with … and a lot of the time it’s often disheveled and matte. It also has a lot to do with the fact that nowadays, trends come from the catwalk and the streets. Anthony loves mixing products for a look, he advised to use fewer product at first and then build up the product considering how wild you would like to be!

L’Oréal Professionnel Techi.Art Restage Styling Collection

KIRSTEN DUNST FOR L’ORÉAL PROFESSIONNEL
Kirsten Dunst, the very first L’Oréal Professionnel spokesperson, was born in New Jersey, USA. With German origin, she got natural beauty and a unique spirit. Kirsten Dunst is one of the most talented young American actresses of her generation and she perfectly embodies the values of L’Oréal Professionnel. Her passion for fashion and trends means that she is constantly playing with her style. When taking on a new movie role, Kirsten Dunst is always keen to radically change her hair color, from reddish tones to bright blonds, from a smooth sophisticated look to a wilder, unruly style, to best prepare for the part.

L’Oréal Professionnel Techi.Art Restage Styling Collection

ABOUT L’ORÉAL PROFESSIONNEL
L’Oréal Professionnel is the N°1 professional brand worldwide with core activities that revolve around four main areas of expertise: Hair Color, Hair Care, Hair Texture and Hair Styling. Created by and for hairdressers, L’Oréal Professionnel has become a premium, salon-exclusive brand, which not only offers cutting-edge products but also brings tailor-made services that enable hairdressers to achieve highly fashionable and on-trend looks. L’Oréal Professionnel is the Official Partner of the Semaine des Créateurs de Mode de Paris and is also used backstage at New York, London and Milan Fashion Weeks. L’Oréal Professionnel hairdressers are the only experts capable of instantly and durably transforming hair to reveal the beauty of all women. The brand ambition is to assert the global leadership as a trendsetter and to valorize the know-how of hairdressers via cutting edge innovations.

 

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Category: beauty, hair

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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