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L’Oréal Professionnel Pro-Keratin Refill Collection

| August 9, 2014 | 2 Comments

L’Oréal Professionnel  Pro-Keratin Refill c ollection, Biomimetism-inspired Technology consolidate structural of hair fiber from inside to outside. There are 15% of women (around 251 million women^) in the 11 biggest countries of the world (Include China, Japan, France and the US) claimed to have damaged hair occurrence. To rescue damaged hair from dull, rough and dried out, women are constantly looking for solutions to reduce the damages and to restore a beautiful hair structure.

L’Oréal Professionnel Pro-Keratin Refill Collection

L’Oréal Professionnel Pro-Keratin Refill Collection

Hair is made of 85% of Keratin, but the Keratin will be losing caused by a variety of internal and external factors. Accordingly, hair will result in fragile, easily broken, dull and dried out. With years of research and Biomimetism-inspired technology, L’Oréal Professionnel revealed new collection Pro-Keratin Refill Collection, which can resturucture the hair, consolidate the natural structural of hair fiber and protect fiber from external aggressions. Apart from instant infusion of inner substance, it could reinforce the structure of weakened hair, repair hair core from the inside out and improve extreme hair resistance, makes your hair soft, smooth and shiny.

L’Oréal Professionnel Pro-Keratin Refill Collection

L’Oréal Professionnel Pro-Keratin Refill Collection

Hair is composed of up to 85% Keratin, and Keratin is a highly durable protein that structures living tissues. Hair suffered from chemical processes and blowdry will lead to the erosion of Keratin and weaken hair fiber. Inspired by Biomimetism, Pro-Keratin Refill Collection is L’Oréal Professionnel’s first Keratin-restoring range to reinforce weakened hair. It merged with two effective ingredients : Pro-Keratin Complex and Incell, which can consolidate the natural structural of hair fiber, protect fiber from external aggressions, strengthen hair and make it shine.

L’Oréal Professionnel Pro-Keratin Refill Collection

With two active ingredients Pro-Keratin Complex and Incell, hair fiber of Surface (Zone A) and Cuticle (Zone B) can be protected from external aggressions and hair structure will be consolidated.

ABOUT L’ORÉAL PROFESSIONNEL

L’Oréal Professionnel is the N°1 professional brand worldwide with core activities that revolve around four main areas of expertise: Hair Color, Hair Care, Hair Texture and Hair Styling. Created by and for hairdressers, L’Oréal Professionnel has become a premium, salon-exclusive brand, which not only offers cutting-edge products but also brings tailor-made services that enable hairdressers to achieve highly fashionable and on-trend looks. L’Oréal Professionnel is the Official Partner of the Semaine des Créateurs de Mode de Paris and is also used backstage at New York, London and Milan Fashion Weeks. L’Oréal Professionnel hairdressers are the only experts capable of instantly and durably transforming hair to reveal the beauty of all women. The brand ambition is to assert the global leadership as a trendsetter and to valorize the know-how of hairdressers via cutting edge innovations.

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Category: beauty, hair

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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