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Lancôme: The Little Black Bottle

| April 30, 2013 | 1 Comment

Lancôme: The Little Black Bottle, timed with the launch of Advanced Génifique, Lancôme presents a collection of artworks reinterpreting the iconic black bottle. With the launch of Advanced Génifique, the most potent activator of Lancôme youth, twenty artists, illustrators and photographers, have leaned against the iconic silhouette of the serum with over 130 international awards.

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Lancôme: The Little Black Bottle

Under the title The Little Black Bottle, the name given to the Chinese Génifique, this collection of images will be exhibited at the site of the brand since May 2, 2013 and will be offered in the form of ultra-limited edition book (2500 copies worldwide) to some selected VIP.

Lancôme: The Little Black Bottle

Coming from Korea, France, China, England, America, Germany, Italy, Spain, Russia and Japan, the project participants take The Little Black Bottle and retransmit the dimension known in its iconic glass bottle with black silhouette  which is easily recognizable at first glance .

A dimension in the brand that few products can achieve, the result is one of fascination, intimacy and of the Lancome collection. A tribute in ink and paper illustrates, through the diversity of its exercise – in color or black and white, brush or film, abstract or narrative-the universality of Génifique Advanced purpose.

ADVANCEDGENIFIQUE

Lancôme: The Little Black Bottle

NEW ADVANCED GÉNIFIQUE

Inspired by cutting-edge science, Lancôme introduces New Advanced Génifique. One serum so powerful it creates more radiant and smoother skin that you can see and feel. First results in just 7 days.*

An Exclusive Advanced Dropper: A new self-loading dropper that gives you the perfect dose of serum for each application. Acts on 10 key signs of youth, day and night. This innovative formula, featuring Génifique’s powerful complex with added biotechnology-derived ingredient, is incredible to the touch.

Acts on 10 key signs of youth, day and night.  Clinical Results after 8 weeks

(% of improvement noticed)
SEE IT AND FEEL IT
Texture +57%
Resiliency +49%
Elasticity +50%
Firmness +49%
Sagginess +46%

Lancôme: The Little Black Bottle

 

 

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Category: beauty, Brand, Cosmetics, Icons, retail, skincare

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Editor – A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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