Killer Queen comments from the Killer Queen herself Katy Perry, “When I was creating Killer Queen, I was really inspired by the idea of a strong, confident woman in power and that is exactly what I hoped to put into this fragrance, something that brings out the power inside of you.” Killer Queen, the name of Katy Perry’s new fragrance references the classic rock song written by Freddie Mercury.
“Killer Queen has been in my vocabulary since I was 15, because of the song ‘Killer Queen’ by Queen,” said Perry.
“Freddie Mercury painted the lyrics of this woman who I wanted to be. She seemed very powerful, and she captivated a room when she walked in. I feel like, after all this time, it was appropriate to use that name in association with something I did. I feel like I’m falling, finally, into that woman Freddie painted.” Katy Perry quoted in WWD 12th July 2013
This is fragrance is playful and daring, Katy Perry’s unbridled artistic vision bends the rules and breaks the mold with a vivaciously original spark Introducing Killer Queen by Katy Perry. The new, strikingly gorgeous fragrance that captures Katy Perry’s rebellious spirit throwing convention to the wind.
The Fragrance itself was created by Laurent Le Guernec of IFF, Killer Queen is an addictive fragrance that bewitches, indulges and demands to be noticed. “The Red Velvet Flower inspired this creation beginning with the richness of the burgundy red, the velvety feel reminiscent of a royal cape and its deep textured floral scent”, says Laurent Le Guernec.
Top Notes: Wild Berry, Dark Plum & Bergamot Middle Notes: Red Velvet Flower,Natural Jasmine Sambac & Rainbow Plumeria Base Notes: Cashmeran, Natural Patchouli Heart & Liquid Praline
The Bottle, inspired by a queen’s scepter, the distinct jewel-shaped bottle in shades of royal red and gold portrays sexy sophistication and lawless luxury. The faceted bottle rests languorously on its side, like a loose, precious gem fit for a Queen. The regality of the bottle is enhanced with a rich gold crown showcasing a custom crest capturing Katy Perry’s playful essence—regal cats, a music clef, hearts and dagger.
Katy Perry’s advertising campaign for Killer Queen was shot by top fashion photographer Tim Walker and visionary director Jonas Akerlund, the Killer Queen advertising campaign captures the duality within Katy Perry… extreme femininity and ultimate power with an irreverent wink. Illuminating her rebellious spirit, the campaign depicts Katy Perry as an empowered and headstrong Killer Queen who defies convention and takes the throne by storm!
“Artistic, creative and a consummate professional, Katy Perry has been an amazing partner to Coty,” says Steve Mormoris, Coty Senior Vice President of Global Marketing. “Together with director Jonas Akerlund and photographer Tim Walker, Katy Perry helped us to create an incredible film and iconic visuals that will launch this fall when Killer Queen hits stores all over the world. We are thrilled to bring to consumers such an innovative campaign and fragrance.”
Own the Throne!
Katy Perry Killer Queen Eau de Parfum 100 ml $69
Katy Perry Killer Queen Eau de Parfum 50 ml $49
Katy Perry Killer Queen Eau de Parfum 30 ml $39
Available from 1st September 2013