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Kiehl’s Since 1851 embarks on 8th annual LifeRide for amfAR

| August 2, 2017 | 0 Comments

Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the 166-year-old purveyor of the finest skincare, is pleased to announce its continued partnership with amfAR, The Foundation for AIDS Research, and the eighth annual Kiehl’s LifeRide for amfAR.

Inspired by a Kiehl’s icon – the motorcycle – a spirit of adventure and philanthropic heritage, the eighth annual LifeRide continues the brand’s mission to heighten awareness and raise funds for amfAR. This year the multi-city charity ride takes place over 8 days, from July 31-Aug. 7, 2017, beginning in Minneapolis and ending in Nashville.

Rallying with the public at nine store stops along the route, Kiehl’s will donate a total of $100,000 over the course of the ride. At each stop, the public can meet the riders, social media influencers, learn more about amfAR and contribute to the non-profit. At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 11,500 miles since 2010, and raised more than $1.7 million, funding nine cure-related research projects.

Kiehl's Since 1851 embarks on 8th annual LifeRide for amfAR

Kiehl’s Since 1851 embarks on 8th annual LifeRide for amfAR

Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s riders:

Ian Bohen, actor, Teen Wolf
JR Bourne, actor, Somewhere Between
Anthony Carrino, co-host, Kitchen Cousins
Gilles Marini, actor, Switched at Birth
Grant Reynolds, host/producer, What Could Possibly Go Wrong?
Luke Wessman, tattoo artist, Miami/NY Ink
Tyler Posey, actor, Teen Wolf

Key partners for the ride include Cadillac, Delta Air Lines, and Hedon helmets.

JOIN THE RIDE!

  • MONDAY, JULY 31—MINNEAPOLIS
    • Kiehl’s Since 1851, Mall of America, 8100 24th Ave., Bloomington, MN, 11 AM-12 PM
    • Kiehl’s at Macy’s, Ridgedale Center, 12411 Wayzata Blvd., Minnetonka, MN, 12:30-1:30 PM
  • WEDNESDAY, AUG. 2—CHICAGOLAND
    • Kiehl’s at Von Maur, Yorktown Center, 145 Yorktown Shopping Center, Lombard, IL, 1:30-2:30 PM
    • Kiehl’s at Bloomingdale’s, 900 North Michigan Ave., Chicago, IL, 4:30-5:30 PM
  • THURSDAY, AUG. 3—CHICAGOLAND
    • Kiehl’s Since 1851, The Shops at North Bridge, 520 N. Michigan Ave., Chicago, IL, 11 AM-12 PM
  • FRIDAY, AUG. 4—INDIANAPOLIS
    • Kiehl’s Since 1851, The Fashion Mall at Keystone, 8702 Keystone Crossing, Indianapolis, IN,  12-1 PM
  • SATURDAY, AUG. 5—LEXINGTON
    • Kiehl’s at Dillard’s, Fayette Mall, 3625 Nicholasville Rd., Lexington, KY, 11:30 AM-12:30 PM
  • MONDAY, AUG. 7—NASHVILLE
    • Kiehl’s at Dillard’s, CoolSprings Galleria, 1796 Galleria Blvd., Franklin, TN, 11AM-12PM
    • LIFERIDE FINALE!  Kiehl’s Since 1851, The Mall at Green Hills, 2126 Abbott Martin Road, Nashville, TN, 12:30-1:30 PM

In celebration, every customer attending one of the events at the Kiehl’s retail stores will receive a 15% discount on all purchases. With the exception of charitable products and value sets.

Kiehl’s Since 1851 embarks on 8th annual LifeRide for amfAR

Kiehl’s will also offer a nationwide fundraising discount of 15% off all purchases. With the exception of charitable products and value sets at remaining Kiehl’s retail stores nationwide and Kiehls.com, Aug. 4 through Aug. 7.

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Category: skincare

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