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KeepCup why not try and keep the disposables down

| March 1, 2012 | 0 Comments
Here is a fact and should be a reason for people in the beauty industry to use a Keep Cup for themselves and their clients: “There is enough plastic in 28 disposable cups and lids to make one small KeepCup.”

KeepCup why not try and keep the disposables down
The beauty business is really big on disposables, primarily for health reasons and rightly so. Sometimes an opportunity comes along that allows the beauty industry to join in a segment of industry that supports the rethink, reduce, rescue and recycle initiative. For most spas, salon and clinics there are many clients who all like of us enjoy having a good quality cup coffee or tea and there have been many alternatives to the “paper cup.” At the NYIGF, KeepCup an innovative well thought through group who are from Fitzroy, Melbourne, Australia were on hand to showcase KeepCup.

KeepCup why not try and keep the disposables down

KeepCup why not try and keep the disposables down
Why use KeepCup and what make this one better and different. Keep Cup replicate the internal volume of disposable cups and they fit under the group head of espresso machines. They have been manufactured for the best environmental outcome; people use the Keep Cup to be sustainable. For any business the break even over the life cycle is under 15 uses, the embodied energy in manufacture is lower than ceramic or stainless steel.

KeepCup why not try and keep the disposables down

KeepCup why not try and keep the disposables down
So why should the beauty industry think of using a Keep Cup? all beauty employees drink coffee on the way to work, they are probably advertising a local coffee shop without thinking, when they could co-brand a KeepCup for their business, and nearly all of their clients drink coffee, so by offering clients a coffee in a Keep Cup or allowing them purchase one is a way to bring your Spa/Beauty clients once again into the realm of rethinking about the environment, but in a stylish and well thought though manner.
KeepCup why not try and keep the disposables down
If your beauty business, spa or resort it in the “green” space, or you would like to make inroads towards becoming more aware of the environment, a KeepCup for a coffee is a place to start. Business research today has shown that if your business either supports a charity or demonstrates that you are a caring business to the environment; your clients are more likely to support and recommend your business, as they see you can give back. If you are passing Joe Coffee in New York City they have a few locations one in the West Village, 141 Waverly Place New York, NY 10014 to get your salon into the KeepCup environment.

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Category: Brand, Design, lifestyle

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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