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Jane Iredale Active Light Concealer

| October 25, 2013 | 1 Comment

Jane Iredale Camouflage Active Light Concealer is an illuminating under-eye concealer that brightens skin while nourishing and reducing puffiness with vitamin K and buckwheat wax.

Jane Iredale Active Light Concealer

Jane Iredale Active Light Concealer

Cucumber extract tightens skin while white tea extract boosts the skin’s immune function. The talc-free formula also contains mineral particles to create a soft focus effect and cover dark circles. Available in six shades: Active Light #1 (light yellow), Active Light #2 (darker yellow), Active Light #3 (light peach), Active Light #4 (darker peach), Active Light #5 (latte), Active Light #6 (butternut).

Jane Iredale Active Light Concealer

Jane Iredale Active Light Concealer

To use, twist the bottom portion of the want to retrieve the desired amount of product and smooth over the under-eye area. Can be applied before or after foundation. Packaging: gold

Jane Iredale  Story

Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line Jane Iredale to the aesthetic industry.  She was the first to supply this industry with a line of makeup that had skin care benefits.

Jane has always thought of makeup as an essential part of a woman’s sense of well-being and she wanted to make that easy to achieve.  That’s why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multifunctional.  Her goal is to make products that look good, feel good and are good for the skin.  Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.

She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore.  Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.

Jane’s success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.

Jane Iredale Active Light Concealer

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Category: Makeup, What's New

About the Author ()

Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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