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Hugh Jackman arrives at The Wolverine premiere in Audi R8

| July 20, 2013 | 1 Comment

The stars of The Wolverine, distributed by 20th Century Fox, were joined by a very special guest – the Audi R8 – at  the premiere of the film inLondon’s Leicester Square on 16 July 2013).  The smart occasion was attended by numerous big names including Will Yun Lee, Rila Fukushima, Tao Okamoto, Famke Janssenand director James Mangold – all of whom were chauffeured to the top of the red carpet by a fleet of Audi A8s.

Hugh Jackman arrives at The Wolverine premiere in Audi R8

Hugh Jackman arrives at The Wolverine premiere in Audi R8

The Movie, due for UK general release on July 25 th, is based on the celebrated comic book arc. This epic action adventure takes Wolverine, the most iconic if character of the X-Men universe to modern day Japan. Out of his depth in an unknown world he will face a host of unexpected and deadly opponents in a life-or-death battle that will leave him forever changed. Vulnerable for the first time and pushed to his physical and emotional limits, he confronts not only lethal samurai steel but also his inner struggle against his own immortality.

Hugh Jackman arrives at The Wolverine premiere in Audi R8

Hugh Jackman arrives at The Wolverine premiere in Audi R8

In the film, the character Wolverine (Hugh Jackman) is driven by Yukio (Rila Fukushima) in an Audi R8 Spyder – similar to the one which was put on display on a specially erected plinth on the red carpet.  Additional vehicles featured in the film include the Audi A8 L and the Ducati Diavel.

hugh-jackman-the-wolverine-

Hugh Jackman The Wolverine

In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India),Changchun (China) and Jakarta (Indonesia).

The brand with four rings will produce cars also in Foshan (China) as of late 2013 and in San José Chiapa (Mexico) starting in 2016. AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese,Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy).

The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 – mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.

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PhD in Consumer Engagement - the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. With a strong focus on fostering consumer experience innovation, I seek out brands, product, service and experience providers that thrive to define the art of customer engagement.

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