Hello Flawless Oxygen Wow ~ Benefits New Liquid Foundation

| January 21, 2012 | 8 Comments
Benefit hosted the launch party at their flagship store in Soho New York City on Thursday for the new HELLO FLAWLESS OXYGEN WOW. In true Benefit style the team pulled out all the stops to keep the beauty bloggers, editors and fashionistas, oohing and ahhing.
Hello Flawless Oxygen Wow ~ Benefits New Liquid Foundation

Hello Flawless Oxygen Wow ~ Benefits New Liquid Foundation

Stepping into the Soho store we were welcomed by the Soul-Ar Sisters singing and swinging, ready to take us to the next level of flawless foundation with HELLO FLAWLESS OXYGEN WOW, glasses of pink champers, the Benefit NYC Soho team color matching everyone to perfection.
Hello Flawless Oxygen Wow ~ Benefits New Liquid Foundation

Hello Flawless Oxygen Wow ~ Benefits New Liquid Foundation

With a new liquid foundation Benefit has a makeup product that feels like a tinted moisturizer when it goes on, giving a flawless coverage that makeup clients love to wear, thanks to the Oxygen Wow Hydrating Complex going to work and keeping the skin plumped up and fresh looking.
Hello Flawless Oxygen Wow ~ Benefits New Liquid Foundation

Hello Flawless Oxygen Wow ~ Benefits New Liquid Foundation

This is an instant brightening liquid foundation that builds from light to medium coverage for a natural complexion. The formula, featuring the exclusive Oxygen Wow Hydrating Complex, delivers an instant result, a flawless looking complexion in a flash. Nine out-of-this-world shades, can give one beautiful flawless match.So with nine shades that are very easy to choose from (3 lights, 3 mediums, 3 deep) and names that range from Ivory to Nutmeg and correspond to Benefits Hello Flawless powders to make shade matching easy and approachable

Hello Flawless Oxygen Wow ~ Benefits New Liquid Foundation

Maggie Ford Danielson, daughter of Jean  Ford one of the Benefit founders, presented the new foundation. Hello Flawless Oxygen Wow liquid foundation with Oxygen Wow Hydrating Complex helps to boost cellular respiration for a “plumping up” effect, protect against environmental stress and contains Vitamin C & E derivatives known to prevent the signs of aging. Benefits “Oxygen Wow Hydrating Complex” is a specially developed blend of Vitamins, Minerals and a Peptide that allows skin to accept more oxygen, giving cells the energy to function at their best. Oxygen helps stimulate cell metabolism and boosts cell turnover, promoting the appearance of healthy, youthful-looking skin.
A foundation whose key performance factors offer hydrating benefits, light-diffusing properties, “One small step for complexion, one giant step for perfection” is the Benefit way to describe Hello Flawless Oxygen Wow, an oil-free brightening makeup with SPF 25 PS++ this out of the world foundation will retail at $34.00 with a launch date set for March 2012. If you are regular online Benefit subscriber their funfilled web site will get you to the right place to buy, but if you are in New York City get down to the Benefit flag ship store at 454 West Broadway, New York, NY 10012.

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Category: beauty, Makeup

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Editor – A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

Comments (8)

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    • Geraldine Lai ~ Beauty Career Professional says:

      Paloma, you will really like their liquid foundation, the quality is very good, application definitely with a brush, as the pigment when you first see it is WOW! but it blends in and starts to lighten with your skin tone. I thought coverage was just as they described, and you can build on it. $34 retail not a bad price.

  1. Lilly says:

    What shade of the Oxygen Wow do you think will work for my NC30 skin tone?

  2. Geraldine Lai ~ Beauty Career Professional says:

    Hi Lily
    I would recommend looking at the shades, I know that sounds so standard, but when I tried in on myself I pick up the color (champagne) in the light line that I thought would be great for me, one pump and I thought I had made a huge mistake, first the pump size is generous, and I was not using a brush just my fingers so moving the pigment around rather than blending was not the right approach. Then I was color matched ( highly recommend it) and Lyndsey (pictured above) selected the same color I was not sure but when application with a brush was used, so much better. So I think they( the colors) are deceiving when you look and then try out on your hand, you need color matching with this foundation to get the best match. You will be pleased.

  3. Amelia Liana says:

    wow this looks amazing! will it work for oily skin?
    http://liana-beauty.blogspot.com/

  4. Geraldine Lai ~ Beauty Career Professional says:

    As far as I am aware this is suited for all skin types, I would say that using their porefessional prior would be a bit help as it would assist with oil control. The issue with an oily skin is not to dry it out with one massive bang, the glands below the skin just immediately go into over drive and produce more oil, so gently does it. I like the coverage, and I know a lot of oily skins like coverage, so I think that is a plus with the product. I was very impressed, and it hid dark shadows under the eyes really well as you could just build on it. thanks for the comments

  5. Anonymous says:

    Do you need a powder with this? I have combination skin.

  6. Geraldine Lai ~ Beauty Career Professional says:

    Hi
    You do not need powder with this foundation, however if you prefer to have a slightly matte look I would use their porefessional on the T-Zone, Benefit did say that you can use one of their powders over the foundation, but keep in mind by using a powder on a foundation that offers good coverage you may end up giving your skin a flat look, which you don’t want, you want to achieve a fresh hydrated look. This foundation is not the regular liquid you may have tried in the past, you can build layers of coverage with this, to the point by using a concealer brush it will work well under the eyes. Try to use this without powder first, I think we sometimes feel we have to matte it all down but in doing so loose the light reflecting properties a foundation can offer. Thanks for the comments

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