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Guerlain La petite robe noire – music by Nancy Sinatra

| May 22, 2012 | 0 Comments
Guerlain La petite robe noire–  music by Nancy Sinatra. The little black dress and knee-high boots with Nancy Sinatra singing “These boots are made for walking” accompany the irreverent silhouette on the Gueulain video this is creation of the artistic duo Kuntzel + Daygas is the protagonist of the video that accompanies the launch of the fragrance.
Guerlain La petite robe noire – music by Nancy Sinatra

Guerlain La petite robe noire – music by Nancy Sinatra

The Parisian setting and the olfactory exotic mix chosen by Guerlain’s noses makes La petite robe noire fascinating even before trying it on your skin. Black cherry, almond, red berries and bergamot, as well as rose and the dark and hidden notes of licorice and black tea, make the fragrance perfect for summer seduction, and not only among the rooftops of Paris.
Guerlain La petite robe noire – music by Nancy Sinatra
Dubbed La petite robe noire, developed by renowned “nose” Thierry Wasser approximately two years ago but up until now, had been reserved as an in-house treat for the brand’s most loyal clients. The fragrance is fresh and flirty but with just a soupcon of sophistication, not unlike that mythical creature herself, la Parisienne.

Guerlain La petite robe noire – music by Nancy Sinatra

The brand spared no effort to lay the groundwork for this fragrance starting with the stylish black and white illustrations adorning the iconic Napoleon III rotating billboards throughout Paris in the week preceding the launch and a television advert featuring the same stylish illustration galavanting throughout Paris. The brand is clearly tapping into the stereotype of the chic, flirty Parisienne but instead of resorting to the usual celebrity starlet to incarnate the fragrance, they’ve opted for a cheeky black cut-out silhouette against a stark white backdrop.

68 Champs-Elysées & The Boutique Feel

In 2013, Guerlain re- enchants the 68, Champs- Elysées and invites you to share a daring dream, between Luxury and Beauty. The dream of the most beautiful boutique dedicated to Beauty, on which the famous American Architect Peter Marino has set his eyes. The dream of a tribute to the Art, artists and craftsmen who gave him an extra soul. The dream of the most prestigious and audacious expression of Guerlain.

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Category: beauty, fragrance

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