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Gisele Bündchen for Chanel LES BEIGES

| June 1, 2013 | 1 Comment

Gisele Bündchen for Chanel LES BEIGES, Brazilian supermodel Gisele Bündchen appears in the global ad campaign photographed by Mario Testino for Chanel LES BEIGES cosmetics.

Gisele Bündchen for Chanel LES BEIGES

This palm sized compact boasts the ability to provide light coverage, showing a natural radiance and unleashing a healthy glow from within. Instead of a cakey finish that some powders can give off, the antioxidant powder helps to protect the skin from environmental factors “Healthy Glow Sheer Powder.”  Les Bieges a new formulation available in seven, sheer shades, packaged in an exclusive inverted-color case. Each powder offers SPF 15 / PA++ and is designed to imitate the ‘glow’ attained by a walk outdoors.

Gisele Bündchen for Chanel LES BEIGES

The gorgeous compact is a first of its kind- the classic Chanel logo becomes black on top of a creamy, nude case. The Healthy Glow Sheer Powder also features the iconic CHANEL compact case, dressed for the first time in beige, the timeless and exclusive beige that Gabrielle Chanel loved so much. Its big mirror, with a larger inclination angle, and its half-moon powder brush made of 100% natural hair make for an easier application.

Gisele Bündchen for Chanel LES BEIGES

For Peter Philips, who revolutionized lipstick with ROUGE COCO, explains his approach with LES BEIGES, saying “I had to avoid the trap of excessive pearly effects and flamboyant tans to achieve this healthy glow.” I worked with CHANEL laboratories for months to compose the perfect range of beige shades. I wanted a refined, visible yet discreet result.

Realizing the difficulty for both Caucasian and Asian skin tones to achieve the subtle naturalness of a healthy glow, who are typically given the choices to either go for an white, tone-matching or tanned solutions, Peter Philips has come up with a universal, hybrid line, with a complete range of products that isn’t The Science of LES BEIGES.

In addition, the makeup’s formula has been boosted with the ‘Open Air Care Complex’, to protect against the sun, oxidative stress as well as shelter the skin from pollution — all the while, offering comfort. Enriched with cotton flower and white rose plant cells, the Complex gives each product biomimetic action, meaning the ingredients are able to easily diffuse their protein- and vitamin-rich active molecules inside the epidermis.

The Healthy Glow Sheer Powder also features the iconic CHANEL compact case, dressed for the first time in beige, the timeless and exclusive beige that Gabrielle Chanel loved so much. Its big mirror, with a larger inclination angle, and its half-moon powder brush made of 100% natural hair make for an easier application.

LES BEIGES: Natural is a style.

 

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Category: beauty, Brand, Makeup, makeup artists, retail

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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