At a special ceremony where fashion designer and icon Alber Elbaz was officiated as an Officier in the Légion D’Honneur in Paris, Mr Elbaz, made a special announcement – he has been working with FredericMalle on a perfume that will be released in March 2017. The perfume, named Superstitious, will be the 24th fragrance edition for Frederic Malle and the second fragrance made with a fashion designer, following the acclaimed fragrance created with Dries Van Noten in 2013.
“I have always admired Alber for making the women who wear his clothes appear even more beautiful. It is all about them and not about himself,” said Frederic Malle, “Like perfume ‘Classics’, Alber’s dresses are the result of an invisible architecture. Like Alber’s dresses, Superstitious elevates the women that wear it, it empowers them.”
“The word ‘Superstitious’ was the starting point of it all, something we agreed upon immediately. We are both superstitious”, said Alber Elbaz. “It’s not about a collaboration, it’s about friendship and respect.”
Frédéric Malle and Alber Elbaz worked with perfumer Dominique Ropion to create Superstitious. Guests at the ceremony enjoyed a special preview of the new perfume following the announcement.
Editions de Parfums Frédéric Malle’s newly relaunched instagram account @fredericmalle shows special images from the Légion D’Honneur ceremony and a letter from Alber about the fragrance. (See also #fredericmallealberelbaz). The new Instagram also captures compelling imagery on the brand’s iconic fragrances, the art of perfumery and special content captured by Frédéric himself.
Frederic Malle’s collaboration with beloved designer Alber Elbaz
In 2000, Frédéric Malle introduced Editions de Parfums, a completely novel proposition. Exclusive, creative fragrances composed by the world’s greatest perfumers and sold under their name. Frédéric Malle, who has worked in the perfume industry for over thirty years. Comes from a very distinguished line of fragrance experts. Acts as a book publisher would, enhancing each perfumer’s style. Editions de Parfums Frédéric Malle embodies traditional French perfumery at its best.