Frédéric Malle celebrates Liberty London

| December 23, 2013 | 1 Comment

Frédéric Malle celebrates Liberty London and  to celebrate five years of his brand at Liberty, Frederic Malle has taken a look back through the English institution’s archives, to give his perfume bottles a brand new look.

Frédéric Malle celebrates Liberty London

Frédéric Malle celebrates Liberty London

 Frédéric Malle celebrates Liberty London

“To celebrate the anniversary, I wanted to look back through the treasure trove of Liberty history for motifs which best represented each of the fragrances in the collection,” says Frédéric Malle. And with the London department store’s 140 year archive of fabrics and wallpapers, there’s plenty of prints to pick from. Now 18 hand-selected motifs adorn the product’s packaging, a must-have gift for any Fédéric Malle fan this festive season.

Frédéric Malle celebrates Liberty London

Frédéric Malle celebrates Liberty London

Each of the 18 hand-selected prints pulled from the archives matches a perfume in the Frédéric Malle collection and has been used to create a limited series of boxes that illustrate the link between perfumes and colour. This exclusive packaging is the perfect holiday gift for any  fan and is available at Liberty and Frédéric Malle Editions de Parfum. Frédéric has also introduced a must-have, limited-edition candle for the holidays, Joyeux Noël, which is a collaboration with Dominique Ropion and is the ideal scent for the holidays.

Frédéric Malle celebrates Liberty London

Frédéric Malle celebrates Liberty London

The collaboration of Frédéric Malle with Liberty London is now also available in the Paris and New York boutiques. This special packaging is available for a limited time. “My hope is that the viewer sees them as one, as if each design had been done specifically to illustrate each perfume. The 18th century design used for Portrait of a Lady epitomises the sophisticated grandeur of the fragrance while Lys Mediterranée conjures the bright, Mediterranean light that infuses the perfume. I am delighted to use this anniversary as the opportunity to unearth some truly magnificence design work from the late 1700’s to 1990, by merging our perfumes with Liberty’s patterned masterpieces.”

Frédéric Malle

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Category: beauty, fragrance

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