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Elemis has a gentle solution

| April 21, 2014 | 2 Comments

Elemis has a gentle solution for stubborn eye and lip makeup, the cosmetic world of Elemis is moving faster than ever to meet people’s expectation for long-lasting make-up. This creates demand for a high tech make-up remover able to gently  remove even the most stubborn make-up, including waterproof mascara, without causing skin sensitivity.

Elemis has a gentle solution for stubborn eye and lip makeup

 The challenge was to create a product that had a fine  balance   between effectively removing all traces of eye and  lip make-up, avoiding sensitivity whilst leaving skin hydrated.  After numerous formulations, this has been exceeded  through the perfect blend of oils and natural spring water.

Introducing new Elemis White Flowers Eye & Lip  Makeup Remover, a bi-phase formula that effectively  removes eye make-up and lip color, whilst delivering  a clean, soft and hydrated after-feel.  Ophthalmologist tested.

Elemis has a gentle solution for stubborn eye and lip makeup

Elemis has a gentle solution for stubborn eye and lip makeup

Elemis has a gentle solution for stubborn eye and lip makeup – Key Ingredients

White Flowers Blend – White water lily tones and refreshes, whilst white peony hydrates.

White Tea – Naturally rich in anti-oxidants to help protect the skin. Traditionally used for eye bathing to soothe tired and irritated eyes.

Marine Spring Water – Naturally rich in minerals, essential for healthy-looking skin. Lowers trans-epidermal water loss by stimulating the production of skin lipids.

Vitamin B5 – Penetrates deep into the skin to help stimulate repair and increase moisture for the delicate eye area. Conditions lashes whilst soothing  sensitive, dry, or irritated skin

Elemis has a gentle solution for stubborn eye and lip makeup

Elemis has a gentle solution for stubborn eye and lip makeup – Why use Bi-Phase?

Waterproof make-up combines pigments, pearls, oils and waxes which   can be difficult to remove because   they are held in place by a waterproof film.   The oil is essential to remove it. The  water helps rinse the oil phase away and allows the water soluble actives of marine spring water and white flower  extracts to be added  to the formulation.

Elemis has a gentle solution for stubborn eye and lip makeup – Oil Phase

Nourishing emollient cleansing oils

Elemis has a gentle solution for stubborn eye and lip makeup – Water Phase

Actives of marine spring water and white flower extracts

Directions for use: Shake the bottle thoroughly to activate the bi-phase technology. Apply to cotton wool pad, hold over eyes or lips and gently sweep away make-up.

NOELLA GABRIEL, DIRECTOR OF PRODUCT & TREATMENT DEVELOPMENT, SAYS:

“This was a real challenge, I must admit! It took many formulations to develop, but it was when we discovered bi-phase technology that we were able to create a product that delivers the results we wanted.

The main challenge our customers told us about, was that make-up removers can cause skin irritation and sensitivity after use. It was important that this product didn’t drag on the eye area, didn’t cause any sensitivity and didn’t leave skin with an oily residue and I am proud to say this ticks all the boxes.

As with all Elemis products, caring for the skin is primary, it must offer a ‘wow’ factor experience and give optimum skincare benefits. This turns a usually everyday chore into a joyful part of your daily skincare regime.”

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Category: beauty, Salon & Spas

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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