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Cosmoprof Las Vegas does your brand have what it takes?

| May 24, 2013 | 1 Comment

Cosmoprof Las Vegas does your brand have what it takes?  This year, Cosmoprof North America (CPNA), named one of the fastest growing trade shows by Trade Show News Network, announces the first-ever TV Shopping Open-See. Added to this mega show  is HSN, QVC and The Shopping Channel  who will participate as the panel of judges looking for the next hot beauty product. The competition will take place on Sunday, July 14th inside TALENT SEARCH booth located on the show floor at the Mandalay Bay Convention Center. Beauty executives from these shopping networks will be present to meet the brands for their presentations. All brands will come to the booth prepared with their three minute PRODUCT PITCH. The search will be open ONLY TO Exhibitors and each brand will only get one time to audition. The booth will be open July 14th from 10am to 6pm. The merchants will reveal the winners (for their perspective shows) on Tuesday, July 16th. The announcements will be held at the talent booth.

Cosmoprof Las Vegas does your brand have what it takes?

The winning beauty brands will be awarded a 30 – day mentorship to work with the teams at HSN,  QVC and The Shopping Channel to potentially launch their product. The entire learning process is to educate on what it takes to work with these home shopping giants and get prepared for their possible debut on televison.

Key merchants, Claudia Lucas, Director of Merchandising for Beauty at QVC and Wendy Pos-Cerveira, Director Health & Beauty  at The Shopping Channel will host a live Open-See to meet with exhibiting companies looking for the next hot beauty product. The live presentations will be open to all Cosmoprof North America exhibitors and take place from 2 p.m. to 5 p.m. on Monday, July 15th in a private meeting room inside Mandalay Bay Convention Center with video cameras recording each presentation. Beauty executives from these shopping networks will be looking for innovative and authentic product concepts, with the ability to connect with their viewers. The Open-See will be open ONLY to exhibitors.

Cosmoprof North America will take place July 14 – 16, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV.  Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com, Facebook.com/cosmoprofnorthamerica and Pinterest.com/cosmoprofna/.  Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC a joint-venture company between BolognaFiere Group and the Professional Beauty Association

Cosmoprof Las Vegas does your brand have what it takes?

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Category: beauty, Brand, Cosmetics, hair, Makeup, makeup artists, Nails, Salon & Spas, skincare, Tradeshows

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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