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Cosmoprof Asia 2013 building on beauty industry innovation

| August 7, 2013 | 0 Comments

Cosmoprof Asia will celebrate its 18th edition from 13 to 15 November 2013 at the Hong Kong Convention and Exhibition Centre.  This is my preferred industry show, as a writer I can cover every aspect of the beauty industry and meet with key professionals under one roof, initially I became a fan of Cosmoprof North America and then attended Cosmoprof Asia for the first time last year, for anyone in the industry this is an excellent business show to attend – no question.

Cosmoprof Asia 2013 building on beauty industry innovation

This year’s International Buyer Programme will facilitate direct contact between exhibitors and select distributors and importers from Australia, China, India, Japan and New Zealand through pre-scheduled meetings. The new Focus Country for 2013 will be the United Arab Emirates (UAE).

Cosmoprof Asia 2013 building on beauty industry innovation

Nail Up!

Another highlight in this year’s show is the new area dedicated to Nail & Accessories, covering every aspect of this fast-growing sector, from nail art to practical solutions for nail technicians. Exhibitors will be given time to demonstrate their innovative products and skills at the main stage within the hall. The kick-off seminar will feature Silvia Fossati, the editor in chief of LOVE NAILS magazine from Italy, who will report on global nail art in terms of colour, texture and trends.

Cosmoprof Asia 2013 building on beauty industry innovation

Cosmoprof Asia 2013 building on beauty industry innovation

Hair Shows Rendezvous

The professional hair segment will be fuelled by two spectacular hair shows organised by Intercoiffure (ICD) China and Shiseido Professional. For the first time, more than 2,000 hairdressers and salon owners from across the world will meet at Cosmoprof Asia for an extravagant and reputable hair shows.

On 13 November, Intercoiffure China (ICD), the world’s top hair designers association with branches in more than 60 countries and regions, will host the theme show “Intercoiffure: Vision of the Elite”. World-class artists from Europe, Japan, South Korea, mainland China and Hong Kong, will showcase their artistic vision, creativity and superb sense of vogue in a 3-hour non-stop performance. The event is sponsored by, as well as international brands including Takara Belmont, Shiseido Professional, Milbon, Hoyo Professional, Arimino and Pivot Point.

On 14 November, Shiseido Professional will stage “Beauty Odyssey” to represent the start of a new journey for innovation, creating cutting-edge designs for the field originating with the expression filtered through the cyber city of Tokyo. Shiseido Professional iconic hair and make-up artist Tadashi Harada and his team will be unveiling new ideas in Salon Styles and Sophisticated creations with a variety of textures, colours and images.

Educational track

Running alongside the exhibition will be a comprehensive conference and seminar programme, covering a spectrum of topical issues and trends for beauty industry professionals. The 6th “Cosmoprof Asia Spa Conference” will look into the operational and marketing aspects of managing a spa business. The US industry analyst Kline & Company will discuss the market potential for beauty device in the East and in the West. The “Focus on China” seminar will provide hints on how to seize the opportunities of cosmetic channel sales in China, whilst the “Focus on Japan” seminar will provide an overview of consumer trends in Japan through an analysis of social media.

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Category: beauty, Cosmetics, hair, Makeup, Tradeshows

About the Author ()

Editor – A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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