Burberry Kisses innovative partnership with Google

| June 14, 2013 | 1 Comment

“We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning. Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world – by telling a story that makes the digital personal.”Christopher Bailey, Burberry Chief Creative Officer.

Burberry Kisses innovative partnership with Google

Burberry Kisses all over the world

The Partnership: Bringing Emotion to Technology.   ‘Burberry Kisses’, an innovative partnership with Google that uses new technology to allow users to capture and send their real kiss to anyone in the world. It is designed to entertain and engage global audiences through personalised and beautifully-rendered content. Part of Google’s ‘Art, Copy & Code’ initiative, it reflects a shared vision of humanising technology through emotive digital experiences.

Send your Burberry Kisses to Hong Kong

Kiss recognition technology Hosted on a dedicated platform – Kisses. Burberry.com – the experience allows Google Chrome and mobile users to share their personal kiss with loved ones around the world. In a digital first, users can unlock the experience through ‘kiss recognition technology’, using a desktop camera or direct lip contact on their touch screen device to capture their real kiss. Before adding a personalised message, users can also select an optional  Beauty lip colour for their kiss.

Send your Burberry Kisses to New York

Live personalised journey. The journey of each kiss is then brought to life through a personalisedanimation showing rich, three-dimensional city skylines, charting its progress from the sender’s location to the recipient’s. Bringing Google Earth and Street View technologies together with Burberry’s creative vision, these unique journeys can also be shared with friends on Google+ and across all other leading social media platforms.

Send your Burberry Kisses to San Francisco

Real time ‘World of Kisses’ map.  Burberry Kisses will be captured on a real-time interactive map allowing desktop viewers to see kisses moving around the world. The map will also reveal which cities in the world are sending and receiving the most kisses. Burberry Kisses and the Kisses world map are available on Kisses.Burberry.com and via Burberry.com.

Send your Burberry Kisses to London

Blurring the Physical and Digital. Burberry Kisses continues to blur Burberry’s physical and digital worldsacross multiple channels, on and offline.

Burberry Kisses a World of Kisses

Events and experiences. Burberry continues to explore new ways to connect digital audiences withmajor brand moments. Key events are fully integrated into the brand’s digital platforms and brought to life for global audiences through live, interactive experiences that have included 3D and hologram runway shows; innovative social media partnerships such as Tweetwalk and BeautyBooth; and immersive events that blend large-scale digital installations with live music, their user-generated social media platform Art of the Trench, launched in 2009, has evolved to also include physical events and exhibitions around the world, shared with a global audience online and through innovative out-of-home advertising.

Retail Through their Retail Theatre audiovisual technology, rich digital content is streamed to stores globally, ensuring a consistent brand experience is synchronised across all online and offline platforms. Innovative use of RFID in products at London flagship Burberry Regent Street unlocks bespoke digital content on mirrors that turn instantly to screens.

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Category: Brand, Design, Events, Home, lifestyle, Space

About the Author ()

PhD in Consumer Engagement – the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. With a strong focus on fostering consumer experience innovation, I seek out brands, product, service and experience providers that thrive to define the art of customer engagement.

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