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BCBGMAXAZRIA celebrates bon chic

| December 26, 2012 | 0 Comments
BCBGMAXAZRIA GROUP has partnered with Elizabeth Arden to launch a new fragrance, BCBGMAXAZRIA bon chic, an exquisite orchestration of refined notes and bold accents that celebrates the joie de vivre of the BCBGMAXAZRIA brand. Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle collection for the modern woman. Marrying creativity with accessibility and desirability with wear ability, BCBGMAXAZRIA occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style.
BCBGMAXAZRIA celebrates bon chic

BCBGMAXAZRIA celebrates bon chic

Created on the heels of the successful 2011 launch of the signature BCBGMAXAZRIA fragrance, bon chic is a sensuous addition to the brand’s fragrance  portfolio. The BCBG namesake is derived from the French phrase, bon chic, bon genre, a Parisian slang meaning, “good style, good attitude.

BCBGMAXAZRIA celebrates bon chic

” BCBGMAXAZRIA bon chic is inspired by the woman who makes a bold entrance — her confidence and poise command attention when she steps into a room. “We wanted to create a fragrance that embodies the timeless spirit and inherent, sophisticated style of the BCBG woman. bon chic enhances the glamorous and dynamic qualities of her presence,” said Lubov Azria, Chief Creative Officer. “Fragrance is an alluring accessory, and is the ultimate finishing touch that makes every woman feel beautiful.”

THE FRAGRANCE Decadently dripping with opulent textures that speak to her innate taste and style, this feminine fragrance is a luxurious sensory experience—from black raspberry and violet to soft woods and cashmere musk.

TOP NOTES: Revered top notes of black raspberry, Asian pear and mango

MID NOTES: Refined mid notes of pink peony, violet and orange blossom

BASE NOTES: Electrifying dry down of soft woods, vanilla and rarefied cashmere musk

THE PACKAGING

The fragrance bottle mirrors the shape of the signature BCBG fragrance, which is designed to resemble hourglass curves, along with the brand’s iconic butterfly logo that has transformed into a blooming flower on the cap.

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Category: fragrance

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