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AESOP celebrates the Italian Futurist

| October 31, 2013 | 1 Comment

AESOP celebrates the Italian Futurist movement. One of the best crafted press events I have attended in a long time took place at the new AESOP store in Hollywood Road in September.  As Aesop moves their followers more into the consumer engagement space with their stores, culture and lifestyle products, they also make great efforts to educate us on how innovation challenged those in the early 1900’s.

AESOP celebrates the Italian Futurist movement in Hollywood Road

With the introduction of The Futurist Manifesto, written by the Italian poet Filippo Tommaso Marinetti , Aesop gave us an insight to the Futurist Assembly using music, taste, smell, touch and sight all culminating into their inspired six seasonal gift kits.

AESOP celebrates the Italian Futurist movement – Agility

There is so much to communicate on this fascinating subject, that I can only urge the reader to go into any of the AESOP stores here in Hong Kong to not only see the seasonal gift kits, but allow the in-store team to explain how they have brought The Futurist Assembly into our lives, here in Hong Kong.

AESOP celebrates the Italian Futurist movement – Hollywood Road

The lifestyles brands ongoing fascination with the arts has this year inspired six seasonal gift kits focused on the Italian Futurist movement of the early twentieth century – which aimed to thoroughly modernize Italian culture. In referencing the Futurists, Aesop celebrates their rebelliousness, inventiveness, and unabashed eccentricity.

AESOP celebrates the Italian Futurist movement - Alacrity

AESOP celebrates the Italian Futurist movement – Alacrity

AESOP celebrates the Italian Futurist movement –  six seasonal kits

  • Agility is named for the dynamic forms of Futurist sculpture. It presents a trio of products especially suited to use when travelling as well as everyday grooming.
  • Alacrity is intended as a tribute to the innovations of Futurist theatre. It offers four highly compatible products from Aesop’s Classic Skin Care range.
  • Intensity is inspired by the vibrant paintings of the movement. Created with the active gentleman in mind, it offers a trio of formulations ideal for post-workout purification
  • Potency pays respects to the Futurists’ ideas on architecture. Its structured offer comprises three products from Aesop’s Parsley Seed Skin Care range
  • Sonority celebrates the idiosyncrasies of Futurist music. This quartet of much-loved Aesop products is formulated especially to nurture the hands and body.
AESOP celebrates the Italian Futurist movement – Intensity

The final kit in the collection: Tactility pays homage to the innovations of Futurist gastronomy and this is the one that I am using, it offers a nurturing trio of Geranium Leaf body care staples – refreshing Geranium Leaf Body Cleanser for gentle, thorough cleansing, Geranium Leaf Body Scrub for aromatic exfoliation, and Geranium Leaf Body Balm to hydrate and nourish the skin. This kit is perfect for everyone, you will never go wrong with Tactility for that nurturing start to everyday.

AESOP celebrates the Italian Futurist movement – Tactility

The kit is presented in a sleek, elegant tin box that will serve well for ongoing storage of Aesop favourites; an artfully constructed brochure folds in precise configuration to accommodate and protect the contents, and provides summary details on the Futurist movement and its guiding proponents.

It is available at all Aesop signature stores and counters in fine department stores across the globe. TACTILITY CONTAINS

Geranium Leaf Body Cleanser 200 mL

Geranium Leaf Body Scrub 170 mL

Geranium Leaf Body Balm 120 mL

AESOP celebrates the Italian Futurist movement – Potency

 ‘The only truth is creation.’ Umberto Boccioni

AESOP celebrates the Italian Futurist movement – Sonority

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Category: Events, Health, lifestyle

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Editor - A Beauty Feature Career working in London, Hong Kong, S.E Asia, China, USA and Australia. Licensed Beauty Therapist /Trainer in New York, Chicago, California and AustraliaA Beauty Feature Editor since 2010 Examiner.com New York Beauty Correspondent since 2011

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